Baselworld 2017, the 100th edition of the Haute Horlogerie and Jewelery Show, will certainly not be remembered as the most successful exhibition.
106 buyers took part in it: a decrease of 000% compared to the previous year, according to what was reported by the organizers. A decline that also involved the number of exhibitors, 4, compared to 1 in 300: as many as 1 fewer companies in the space of a year.
The numbers speak and push many 'insiders' to question the situation that the sector is going through and the contribution that the prestigious Basel show can give, compared to the 'competitor' SIHH in Geneva.
“The industry is going through a challenging phase, which mainly affects smaller companies. Accepting a request from exhibitors and in agreement with the members of the various Committees, we decided to reduce the length of the show and make price adjustments. Baselworld will maintain its usual attractiveness while remaining faithful to the strategy that fosters quality and stimulates uniqueness in all sectors. " He has declared Sylvie Ritter, Managing Director of Baselworld Sylvie Ritter.
Baselworld2018 will therefore be open for 6 days (no longer 8) and prices for exhibitors will be reduced.
Jean-Claude Biver, a pioneer of watchmaking and for years at the helm of the watch division of the LVMH group, BaselWorld and the SIHH are instead two perfectly distinct exhibitions:
“The two salons are complementary. Basel is the watch fair. Geneva is the salon of luxury brands. Here at BaselWorld, traders can find tools, boxes, watches and diamonds. In Geneva they will find only beautiful watches ”. (LeTemps.ch)