Probably the most renowned among the watches that appeared on the big screen, the reference Rolex Submariner 6538 worn by Sean Connery in the early James Bond undoubtedly passed into Hall of Fame of the hands.

Thanks to Albert "Cubby" Broccoli, film producer, father of the 007 series who allegedly gave Connery his own watch in the episode Dr. No, ending up defining the myth of the legendary model.

The scope of the fama of Bond carried so much weight that he essentially introduced the watch in the movie marketing, subsequently debuting, this time officially, on Pierce Brosnan's wrist in Goldeneye, thanks to the marketing genius Jean-Claude Biver (at the time at the Court of Omega) thus becoming the forerunner of the promotional deals that are on the agenda today .