Friday July 15 George Kern he resigned from his post as head of the Richemont Group's watch division, a position he had held for only 6 months.

In fact, from November 2016 he was at the helm of the watches division, of the maketing and of the digital communication strategy of the group's brands: A. Lange & SöhneBaume et MercierIWCJaeger-LeCoultrePaneraiPiagetRoger Dubuis, Vacheron Constantin.

Prominent personality of the Swiss luxury giant, since 2002 he has led the IWC Schaffausen fashion house as director of marketing and product, bringing Schaffhausen watches to be among the most desired in the world thanks to an excellent work aimed at enhancing the brand identity.

With IWC he has in fact created the right synergies between watchmaking and the world of aeronautics, automobiles and celebrities from all over the world, a strategy that has proved successful.

With the Portofino 37mm, strongly supported by George Kern, IWC has also opened up to women

Kevin Spacey “IWC Friend of the brand” & George Kern

According to the Swiss newspaper Le Temps we will soon see him in the command post of Breitling, recently passed into the hands of the CVC Capital Partners financial group, as CEO.

Pending official confirmation, we believe that Mr. Kern may be the right man for the rebirth of the aviator brand par excellence!