Geneva 12 May 2018, mark the place and date because an unmissable event for collectors from all over the world will take place!

The Phillips auction house in association with Bacs & Russo has in fact recently announced an extraordinary themed sale dedicated to the most sought after and collected wristwatch globally: the Rolex Daytona.

This tightly curated sale will offer an extremely limited selection of the finest, rarest and best preserved Rolex Daytona wristwatches in existence. Consequently, the auction of Daytona Ultimatum it will represent a historic and once-in-a-lifetime opportunity for expert collectors all over the world.

Launched in 1963 and continuously produced to the present day, Rolex's Cosmograph Daytona is an icon - a legendary chronograph wristwatch that has inspired several generations of watch enthusiasts. Designed for motorsport, its introduction followed Rolex's sponsorship of the 24 Hours of Daytona held since 1962 - known today as the Rolex 24 in Daytona.

Over the years, the Daytona has evolved gracefully, with subtle changes and functional improvements, but its main aesthetic features have remained consistent thanks to the strength of its initial design. With his timeless style, superb proportions and racing pedigree, he is widely recognized as a legendary icon of wrist watchmaking.

The attractiveness of the model has grown exponentially in recent times, with many world-record results, including Phillips' sale of the Rolex Daytona that belonged to "Paul Newman", which has consigned it to history as the most expensive watch ever.

Further details will be released in the coming months, stay tuned!