The SIHH 19 stage will close tomorrow, January 2018th with the day dedicated to enthusiasts, an edition that brought many innovations and a breath of fresh air among the new references of the Haute Horlogerie Maison, an event that together with Baselworld traces the vintage of the world Swiss-made watchmaking.

But the sector of hands never stops and, while some Manufacturers take stock of the twenty-eighth edition of the Geneva Motor Show, others are preparing for the long-awaited Basel Motor Show - for professionals and enthusiasts - Baselworld. Between these TAG Heuer, historic Manufacture de La Chaux-de-Fonds founded in 1860 and led by the CEO Jean-Claude Biver, takes the field first of all, anticipating some of the novelties that will be presented in Basel with a final gem that we will reveal at the end of the article and that will certainly be talked about well.

After the launch of TAG Heuer Connected Modular 45, the first Swiss made "connected-watch" in the luxury segment that operates with the Android Wear ™ operating system, compatible with Android4.4 ™ and iOS9 and later mobile phones, TAG Heuer expands the collection by presenting the new Connected by 41 mm model specially designed for smaller wrists, also adding the availability of new ones colors and availability of belt giving the possibility to the most demanding customers and owners to customize the final result both in the boutiques and online.

The famous model Link , already protagonist in 2016 of a perfect reinterpretation, is declined in a new version with diamonds set on the bezel, dial and on the first three links, adding an extreme touch elegance to a sports reference that winks especially at the female world, while for the wrists male and sporty TAG Heuer presents a more aggressive version while also adding function chronograph, thus making it possible to measure split times in events such as motor racing.

TAGHeuer Link Diamond and below in the chronograph version

To adapt also to the demands of the female world and to the choice of being able to make more and more "custom made"And personalized his own timepiece, TAG completely redesigns the reference"Formula1 Lady”With an extremely feminine and elegant touch with an unprecedented and appreciated novelty: the strap interchangeable which allows the TAG Heuer Formula 1 Lady to adapt to the lifestyle and dynamics of the contemporary woman.

The novelty of the Formula 1 Lady, the interchangeable strap

And here is revealed the gem of the previews of Baselworld 2018: TAG Heuer presents the most connected watch precious in the world. Thanks to the presence of ben 589 diamonds baguette cut equal to 23,35 carat set on the entire case and bracelet in white gold, TAG Heuer, which has always been at the forefront in the use of materials such as gold and titanium on sporting references, presents the Connected watches most precious in the world, reaching the value of 190.000CHF.

589 baguette-cut diamonds equal to 23,35 carats are set on the TAGHeuer Connected Full Diamond

Developed in collaboration with Intel and Google, the TAG Heuer Connected Modular 45 Full Diamond possesses the technical features and a level of finish of a splendid and extremely elegant wristwatch. Presented in a splendid one casket it is also accompanied by a Caliber 5 mechanical module with 72 diamonds of 1,5 mm in diameter on the bezel.

The Connected Full Diamond is accompanied by a mechanical Caliber 5 module with 72 diamonds

For Baselworld 2018 TAG Heuer winks at the female world but knowing the contemporaneity and the mastery of the Manufacture de La Chaux-de-Fonds the news is not necessarily over here!

We just have to wait until March 22 ..


Find out more on the site TAG Heuer!