The five days dedicated to SIHH 19, the International Fine Watchmaking Exhibition held in the Swiss city of Geneva, the home of watchmaking, ended on January 2018th.
A twenty-eighth edition full of news and changes - in a moment of particular ferment for the world retail-luxury - which aim to make this event the manifestation of main interest for sector employees and, last year's novelty, opening the doors on the last day also to passionate of watches.
In an edition where brands of the caliber of IWC Shaffhausen celebrate the 150° anniversary of the foundation with a "Hollywood" party that saw the presence of characters of the world of movies and the sports including the actors Cate Blachett, Bradley Cooper, the Olympic Triathlon champion Jan Frodeno and the Italian Chef Andrea Berton, several Manufacturers focus on the final product with micron “challenges” to win record of subtlety for their own references touching standards of watchmaking and engineering techniques that are very close to the world of magic as in the case of the new one Piaget plateau and new ones Royal Oak by Audemars Piguet.
Aunt news including the reduction by some Manufacturers - in the case of Ulysse Nardin and Cartier - of the product families and collections which in recent years had given life to an offer that was too broad, focusing instead on the successful re-edition of some references from vintage spirit e complications that make the most demanding connoisseurs dream.
Among all the new references presented during the SIHH 2018 we chose ours Top 6 that we present to you. It's a final surprise that he had done inflame sector insiders at the gates of the start of the Show and that perhaps will remain the symbol of this twenty-eighth edition.
1 PIAGET NEW ALTIPLANO CONCEPT
2 AUDEMARS PIGUET ROYAL OAK PERPETUAL CALENDAR ULTRA THIN RD # 2
3 JAEGER LE COULTRE POLARIS MEMOVOX.
4 GIRARD-PERREGAUX NEON TOURBILLON WITH THREE SQUELETTE BRIDGES.
5 A. LANGE & SOHNE TRIPLE SPLIT
6 AUDEMARS PIGUET ROYAL OAK “JUMBO” EXTRA THIN.
And how can we fail to mention the clock that caused the environment to be discussed and inflamed even before the start of SIHH 2018? The Manufacture H. Moser & Cie has also decided this year to displace everyone. The Schaffhausen Maison with a decidedly provocative marketing strategy presents the motto to the press #MakeSwissMadeGreatAgain! the new "Swiss Icon Watch" but deciding at the last minute to send a press release and stop the promotion and beneficial sale of the watch.
Find out the whole story here!