Ludovic Ballouard is a complicated, witty and eccentric, as well as his watches.

Born in 1971 in Brittany, France to a Breton father and Dutch mother, Ludovic Ballouard grew up by the sea with a special interest in mounting and piloting radio-controlled model aircraft.

Given his apparent ability to assemble and dismember these planes composed of infinitely small pieces, one of his teachers suggested attending watchmaking school and so began a journey of passion.  The passion for watchmaking it was something he could not ignore and so his heart led him to work at Geneva, initially in the after-sales services department of Franck Muller.

After his experience at Franck Muller, for the seven years later, he joined the team of FP Journe, becoming responsible for assembling the extraordinary and extremely complicated Sovereign Ringtone.

Ludovic Ballouard's greatest dream has always been to create his watches, for he had a head full of ideas for different complications. Despite the financial crisis, he decided to follow the his dream, creating his first timepiece, Upside Down, in December of 2009.

This incredible timepiece was well received by critics and collectors, receiving the "Special Jury Prize" from the prestigious magazine "Passion Watches" during the event "Watch of the Year" of 2010.

With the intention of wanting to remind people that the moment more important is the present, Ludovic Ballouard created the Upside Down, an idea of very complicated and eccentric watch but made with maximum simplicity. The past and future time are, literally, put down to tell you that there should be no regrets about a past that you can't change nor, much less, regrets for an uncertain future and all to be discovered.

For this watch and for the other timepieces he created, Ludovic Ballouard focused on research and development of a method, to make the back of his watches really show everyone aspects of movement (in upside down the 12 Maltese transversal mechanisms are perfectly visible to the naked eye).

The Upside Down invites us to stop, to observe, to contemplating and questioning the world and its relationship with time.

"We live in a moment exciting and hilarious. Today's technologies give us the feeling of being able to do more, faster, and yet we're maybe losing a little fragment of what makes us human..."