Rolex has forged a privileged bond with four celebrated directors: James Cameron, Martin Scorsese, Kathryn Bigelow and Alejandro G. Iñárritu who believe in the importance of mentoring and inspiring new generations of filmmakers.

Remaining on the cinematic theme, also this year Rolex, on the occasion of the Oscars award ceremony, created an evocative design for the Greenroom inside the Dolby Theater, a place where the presenters gather before going on stage to confer the Oscar to the winners, a place where special guests of the Academy Awards are also welcomed. 

The theme of this year's Greenroom was polar exploration that is linked, like the history of Rolex, to some of the greatest expeditions of the last century, with Oyster Perpetual watches accompanying explorers and adventurers to the highest peaks, to caves more remote, to the deepest poles and oceans.