Rolex has forge a privileged bond with four famous directors: James Cameron, Martin Scorsese, Kathryn Bigelow and Alejandro G. Iñárritu who believe in the importance of mentoring and inspiring new generations of filmmakers.

Staying on the film theme, rolex again this year, on the occasion of the Oscars awards ceremony, created an evocative design for the Greenroom inside the Dolby Theatre, a place where presenters gather before going on stage to award oscars to the winners, a place where special guests of the Academy Awards are also welcomed.

The theme of this year's Greenroom was polar exploration that ties, like Rolex's history, to some of the biggest expeditions of the last century, with Oyster Perpetual watches accompanying explorers and adventurers to the highest peaks, remote caverns, poles, and deeper oceans.