Some of Switzerland's prestigious watch brands come together to create the "Geneva Watch Days 2020" at the end of April, a self-managed multi-brand watch event that is scheduled to Geneva from 26 to 29 April 2020, just when it was planned Watches & Wonders 2020.

Luxury watchmakers face turbulent times. The two main fairs, Watches & Wonders (ex SIHH) is Baselworld have just announced the cancellation of their 2020 editions amid fears of a possible pandemic of Coronavirus COVID-19. With these missed opportunities to meet retailers and the press, watch brands need to manage the activities that would take place during the two salons, but differently.

In just three days, at the initiative of the CEO Jean-Christophe Babin of Bvlgari, a group of trade marks has set up the organization of the "Geneva Watch Days 2020". The self-managed and decentralized multi-brand event will be held april 26-29, 2020, on the same dates as Watches & Wonders 2020. Many brands already involved in the project: Breitling, Bvlgari, Gerald Genta, Girard-Perregaux, MB&F, Ulysse Nardin, De Bethune and Urwerk

The idea behind Geneva Watch Days 2020 it's simple. With the cancellation of Watches & Wonders is Baselworld, the only solution for brands would be to organize their own roadshows and events privately. The proliferation of such meetings would have generated many problems for the main players in the sector, as retailers and the press could not easily have participated in each of them. So why not coordinate and create a collective meeting in Geneva? Each brand will organize its own showroom, mainly in hotels in central Geneva. A steering committee involving all brands will coordinate all activities, including a press dinner and a party at the GMT.

The Committee is also responsible for negotiating hotel rates for all participants and for opening, where appropriate, Geneva Watch Days other trade marks, if they deem it interesting. The state of Geneva was quick to give the initiative its approval, in spite of the Swiss Federal Councilhas just banned public and private events with more than 1,000 attendees. Evidently, the Geneva Watch Days 2020 decentralized, would not violate this prohibition.