Right after that Watches & Wonders (Eg YESHH) is Baselworld had announced the cancellation of their 2020 editions amid fears of a possible COVID-19 coronavirus pandemic, a group of brands had, as already mentioned, decided to be able to react to this situation, offering, through agility and ingenuity, a different approach to the presentation of new watches, giving life to the "Geneva Watch Days 2020". But seen the drastic changes in Europe of the last few weeks, i Geneva Watch Days have been postponed to the end of August 2020.

The self-managed, decentralized and multi-brand event that was supposed to take place from 26 to 29 April 2020, - exactly on the same date as Watches & Wonders 2020 later deleted, - which he saw involved in the project: Breitling, Bvlgari, Gerald genta, Girard-Perregaux, MB&F, Ulysse Nardin, De Bethune e Urwerk, was, dConsequently postponed to the end of August 2020, from 26 to 29. The event will again take place in hotels and boutiques in Geneva as per initial project. 

The new dates of the Geneva Watch Days 2020 they will allow retailers to regain momentum in the final months of the year, typically corresponding to a strong spike in consumer demand. The steering committee expects to join 15-20 additional brands.