Immediately after theWatches & Wonders (ex SIHH) e Baselworld had announced the cancellation of their 2020 editions amid fears of a possible COVID-19 coronavirus pandemic, a group of brands had, as already mentioned, decided to be able to react to this situation, offering, through agility and ingenuity, a different approach to the presentation of new watches, giving life to the "Geneva Watch Days 2020". But given the drastic changes in Europe of the last few weeks, i Geneva Watch Days have been postponed to the end of August 2020.

The self-managed, decentralized and multi-brand event that was to be held from 26 to 29 April 2020, – exactly on the same date of Watches & Wonders 2020then cancelled, – which involved the project: Breitling, Bvlgari, Gerald Genta, Girard-Perregaux, MB&F, Ulysse Nardin, From Bethune is Urwerk, was, dconsequently postponed to the end of August 2020, from 26 to 29. The event will still take place in geneva hotels and boutiques as originally projected.

The new geneva watch days 2020 dates will allow retailers to regain momentum in the final months of the year, typically corresponding to a sharp spike in consumerdemand. The Steering Committee envisages the accession of 15-20 additional marks.