As the world faces a health crisis, the global family IWC lines up for the launch of "TIME WELL SHARED". Through this initiative, employees IWC, brand ambassadors and partners will share their time, knowledge, experience and passion through digital channels. They aim to inspire people to make the most of their time, to entertain and support them by keeping them connected and engaged.

“In these extraordinary times, we would like to reach people with a message of solidarity, hope and positivity. Through our spontaneous initiative, we want to offer a new way to stay connected with the IWC family. Our goal is to encourage and inspire everyone to make good use of their time, to be here for each other and to develop and strengthen themselves ", these are the words of Christoph Grainger-Herr, CEO di IWC Schaffhausen.

"TIME WELL SHARED”Includes lectures, speeches and online webinars that IWC will publish on digital channels in the following weeks. The goal is to entertain and support people in these difficult times. The initiative will include contributions from IWC brand ambassadors such as Tom Brady, Fabian Cancellara, David Coulthard e Maro engel and partners like Mercedes-AMG Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation, Solaris Yachts e Orlebar Brown.

For example, the pilot Matt jones will share the memories of the expedition "Silver Spitfire - The longest flight" of last year. The Captain of United States Navy retired and the pilot TOP GUN Jim DiMatteo will process the values ​​of Navy Fighter Squadron like performance, endurance and precision in business. Closer to home, David Seyffer, curator of IWC Museum, will provide insights into the history of IWC, and the former director of marketing and sales, Hannes Pantli, will release some IWC stories never told before. All contributions are accompanied by a button to make voluntary donations, with IWC making the first donation. With the funds raised, IWC will support Save the Children

Save the Children aims to strengthen its programs that protect children and families in virus-affected countries, increase support for national health systems, and raise awareness among parents and health professionals on how to provide psychosocial support to children. Save the Children believes that every child deserves a future. Around the world, we give children a healthy start in life, the opportunity to learn and protect themselves from harm. We do whatever it takes for children, every day and in times of crisis, transforming their lives and the future we share.