In these days of forced quarantine confined to the perimeter of the house, I divide myself between the desk and the sofa, dedicating myself to researching and studying themes dear to me such as - obviously - watchmaking, tailoring and reading some more or less essays. less short. I'm taking efforts from my MacBook it was no longer used to, between the necessary upgrades for PERPETUAL PASSION and some recreation of watching interviews like that of the brilliant marketing expert Marco Montemagno and Brunello Cucinelli, founder of the high-end cashmere clothing brand of the same name.

Brunello Cucinelli represents for me a great lighthouse for global entrepreneurship. His "humanistic capitalism", his ideals, are a source of inspiration to look at the world with different eyes, especially that of work. The human factor for Cuccinelli is an essential element and the pivot around which he built a company that in the last year alone had a turnover of 607,8 million euros, through a path of constant growth but always with the right balance.

“I believe in quality and beauty. I think that quality cannot exist without humanity ”B. Cucinelli

But let's get to us and the interview with Montemagno. What could a watch enthusiast not help but notice? Could I not be intrigued by which timepiece the “King of Cashmere” was wearing?

To make his way from the cuff of his shirt, an elegant Jaeger-LeCoultre Master UltraThin Perpetual in rose gold REF. 1302520. A watch in tune with the lover of "eternal beauty". The elegance of the 39mm ultra-thin case and the refinement of the dial is combined with the sacredness of the complication, that is the Perpetual Calendar. The self-winding caliber 868/1 consists of 336 parts and is just 4,72 mm thick.

Quoting the Perugian entrepreneur "The ideal of beauty, harmony, order. How do you live without? " : Brunello Cucinelli also knew where to find them in watchmaking!

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