Le Swiss watch manufacturers of the LVMH Group, world leader in the luxury sector, decide to leave Baselworld to join the other reference brands of the watch industry in Geneva, starting from 2021

The Swiss watch manufacturers of the LVMH Group, which include the LVMH Watches Division (TAG Heuer, Hublot e Zenith) and the Bvlgari House, took note of the departure of Baselworld - scheduled for January 2021 - by Rolex, Tudor, Patek Philippe, Chanel e Chopard. In this context of evident weakening of the representativeness of the Swiss watchmaking industry, the brands of the Division and the Maison Bvlgari have in turn decided to cancel participation in the Fair to preserve their image and relationships with customers and the media. They will therefore not take part in the 2021 edition of Baselworld.

The four Houses are evaluating different event formats to present their strategies and product innovations to both their business partners and the international press in 2021. The LVMH Watch Division on the one hand and Bvlgari on the other will decide on their future projects in the coming weeks, based on their respective objectives.

“We are very sorry to have to abandon this more than centennial appointment, to which our Maisons were loyal. However, it is clear that, under these conditions, we need to react quickly and develop other strategies. We have the opportunity to reinvent the format and content of one of the key moments of our watchmaking year, which represented a great commercial challenge and a strategic lever for the influence of our brands. In this perspective, we will make every effort to be present with the other prestigious Maison that will meet in Geneva in April 2021, in order to meet the needs of our partners and customers and offer them a unique experience. " These words Stéphane Bianchi, CEO of the LVMH Watches Division.


"Bringing together the entire Swiss watch industry in one place, Geneva, the historic capital of watchmaking and on a single date, is a great opportunity to finally revive a sector weakened by too many divisions and divergent interests compared to the rest of the luxury sector. of which Bvlgari is the protagonist and which progresses much more rapidly. We look forward to going to Geneva in April 2021, although we have yet to define the modalities of our participation, which we will specify in the coming weeks. We are also pleased not to have to compensate, as in 2020, for the absence of institutional watch fairs, which this year forced us to take useful initiatives in the short term but not strategic in the medium term " said Jean-Christophe Babin, CEO of the Bvlgari Group.