The Swiss brand of prestigious sports watches and chronographs presents a special new interpretation of its connected watch dedicated to golf: the TAG Heuer Connected Golf Edition, powered by the app TAG Heuer golf, a watch capable of combining the typical elegance of golf and the unparalleled functionality of the app developed internally by TAG Heuer for a personalized digital experience suitable for any lifestyle.


Combining the most advanced watchmaking technology with a strong passion for golf and the world of sport, TAG Heuer presents Golf Edition of the third generation of watches Wellness Easy launched in March of this year. This is the second time that the Swiss watchmaker has created a specific watch for the golfing community; the first edition was presented in 2019 together with the launch of the app TAG Heuer golf, best in class, and had been an instant hit. Designed and developed in-house and exclusively by a team of experts led by Chief Strategye Digital Officer di TAG Heuer Frederic Arnault, the app TAG Heuer golf is packed with features that help you get a complete view of the pitch, such as 3D mapping, obstacle distance, shot tracking, scorecards, professional stats and the new feature driving zone. It is built to get the most out of it and will support players looking to take their game to the next level. Together with the app TAG Heuer sport and the range of related services offered by the new watch Wellness Easy e Wear OS by Google, is the ideal companion, both on and off the golf course.

“The TAG Heuer Connected Golf Edition further strengthens our leadership in the luxury smartwatch segment with a one-of-a-kind timepiece designed for the player to improve their game and stand out on the court. Playing with a TAG Heuer Connected makes a difference and will give golfers an immediate competitive advantage ", explains Frederic arnault. “Combining form and function in a whole new way, it delivers a smooth, easy-to-use and performance-oriented digital experience, not only for golf, but for many other sports and daily activities as well. Every detail has been specially designed to help refine the player's strategy, improve his accuracy and eliminate the unknowns, so that he can enjoy the game, without sacrificing elegance and style. "

The new watch TAG Heuer Connected Golf Edition it combines in an exclusive way the refinement of a
timepiece inspired by chronographs and made according to the most authentic watchmaking tradition, with experience
cutting-edge digital, custom designed and performance oriented. It offers its customers an amazing and versatile digital wristwatch to enrich their individual lifestyle and golf game. The experience on the wrist is completed by the mobile companion app developed by TAG Heuer, which allows for even more customization and an overview of the user's sporting activities, such as running, cycling or fitness.

The ultra-light 45mm black titanium case recalls the unmistakable design and refined finishes of the chronographs TAG Heuer. The unique matte black ceramic bezel features 18 engraved and lacquered notches, which serve as a benchmark for performance at each hole. The crown is now flanked by two functional buttons a
2 and 4 o'clock and the screw bottom. The white lacquered crown and green lacquered buttons echo the unmistakable shades of the golf course. In particular, the buttons have a specific function for the app TAG Heuer
Golf, as well as other features within the digital experience: they are used to record shots and distance of shots with excellent accuracy during action. This innovative feature is the perfect expression of the tradition of TAG Heuer timekeeping par excellence in sports performance.

This luxury high-tech Connected watch features a special white rubber strap with green stitching and a texture reminiscent of a golf ball motif, plus a second black perforated rubber strap for more formal, everyday use. Thanks to the intuitive system of interchangeability of the strap, the wearer can change his look easily with a simple gesture. Other variants in resistant rubber are also available, such as the classic black model with crocodile print and red stitching or the more daring red, orange or khaki perforated model, in addition to the steel bracelet.

TAG Heuer also presents, specifically for the Golf Edition, new versions of its five dials
always active personalized, of mechanical or digital inspiration, with touches of emerald green to match the
characteristic colored hints of the case and strap. The dial features a touch display OLED Extremely legible color and fully interactive surface, protected by a scratch resistant sapphire crystal. To extend battery life, the screen alternates between active and ambient mode, but always indicates the time. The watch is equipped with a magnetic charger and comes with a bespoke travel case and accessories box containing four tees, a divot and three golf balls, all branded TAG Heuer and an additional black rubber strap.

Watch TAG Heuer Connected Golf Edition is available from 4 June 2020 at a select network of retailers and in boutiques TAG Heuer, and will also be available online at in AustraliaJapan, Switzerland, UK e United States.

Last year TAG Heuer launched his Golf app internally developed, the most advanced mobile golf application on the market. Since then, the pioneering watch brand has won over more than 100.000 golf enthusiasts around the world. The app is available free for all users iOS e Android and is accessible even without the clock TAG Heuer Connected. It provides essential observations to improve performance, records distances and scores, and visualizes 99% of golf courses worldwide (40.000 maps) with precise 3D mapping technology and periodic updates. With this third generation of TAG Heuer Connected, the watchmaker now presents an app-exclusive feature that is inspired by professional tour statistics: the driving zone. The function driving zone on the player's smartphone it will show the best landing zone based on previous matches. All previous tee shots will be mapped with reliable performance indicators. Of course, the original features of the app TAG Heuer golf, such as immediately available information on distances to greens and obstacles, easy-to-read course mapping, scores for up to four players, accurate shot distance, statistics at the end of each round and the ability to use the app when playing in almost any field in the world, are also part of this new version.

Il TAG Heuer Connected Golf Edition it is first of all a watch Wellness Easy and the app TAG Heuer golf it is just one of the many other functions offered by the timepiece. In addition to golf, the new application TAG Heuer sport it also monitors your running, cycling, walking or fitness sessions and many more are planned. You can then have a detailed view of the performance directly on the watch or mobile app TAG Heuer and even sync data with Apple Health o Strava. Designed for very intense activities, the TAG Heuer Connected Golf Edition watch features a sapphire crystal screen protector, rubber straps for a snug fit, breathability and comfort, 5 ATM water resistance, suitable for low speed activities and in shallow water, and an all-day 430mAh battery optimized to allow for a one-hour sports session with GPS, audio streaming and heart rate monitoring. For longer activities like a round of golf, the battery can support up to six hours of constant use of the Sport app and can be fully charged in just 1,5 hours at temperatures between 15 ° C and 45 ° C .

Activities are recorded with the utmost precision and accuracy thanks to high quality sensors, including a
new non-medical heart rate monitor, a Integrated GPS, a compass, an accelerometer and a
gyroscope. Equipped with Wear OS by Google, TAG Heuer Connected Golf Edition supports the wearer in every activity of the day with essential services such as Google Assistant and Google Translate using the microphone located on the left side of the speaker, email and message notifications, Google Pay in stores and countries where this service is enabled, in addition to music control, an agenda, weather, maps and more with Google Play and its wide selection of applications.

Designed, developed and optimized for the world's number one individual sport players, the TAG Heuer Connected Golf Edition it is the ideal timepiece for golf enthusiasts and for lovers of fine watchmaking. The new model testifies to the brand's passion for sport and its commitment to developing cutting-edge technologies enclosed in a refined and elegant design. It is the ideal companion for golfers who want an exceptional luxury watch that helps improve their game while offering the daily benefits of a connected and active lifestyle.