The group LVMH has had the pleasure of announcing the appointment of Frederic arnault like CEO di TAG Heuer starting from 1 July. His position at the helm of the company will see him fill a role of supporting innovation and accelerating the development of TAG Heuer, as was the case with the successful launch of the latest watch Wellness Easy, after directing the entire design phase.

A pioneer of the watch industry since 1860, the House will continue to maximize the potential of its iconic series Carrera, Monaco e Aquaracer, while cementing its pioneering status in the industry with its third generation of SmartWatch.

Stéphane Bianchi will take over the role of CEO area of Watches and Jewelry Division from 1 July. With the new role he will take over the reins of the Maison Chaumet e FRED for jewelry, in addition to TAG Heuer, Hublot e Zenith.

Jean-Marc Mansvelt, Managing Director di Chaumet, Charles Leung, Managing Director di FRED will report to Stéphane Bianchi in his new role. Jean-Christophe Babin, Bulgari CEO, will continue to report a Toni Belloni, Managing Director of LVMH Group.

"It fills me with pride to see Frédéric succeed me at the helm of TAG Heuer after the key role he has
played in its strategic repositioning. He has been able to carve out a place for digital in the heart of
aspirations of the company, to give new impetus to the collections, while skillfully managing development and launch
of the third generation of connected watches, which has been a huge success. Frédéric is passionate
of watchmaking and I am convinced that its management, supported by its team, is the best solution for
bring this wonderful Maison to the levels of success it deserves, " declares Stéphane Bianchi.

"Since his arrival at LVMH, Stéphane has been able to give the Watchmaking Division a new impetus,
consolidating the fundamental elements of each brand and exploring new promising avenues. I am
sure that he will be able to continue this excellent work and that he will apply his talents and his determination
also to the development of the Chaumet and FRED Houses. Frédéric's appointment is a confirmation of his achievements
conquered with TAG Heuer, where he managed to combine innovation, tradition and savoir faire inside
of this historic brand. These two appointments demonstrate our complete confidence in the potential of
growth of these brands. I wish both of them to continue their successful path, " adds
Bernard Arnault, Chairman and Chief Executive Officer.