It's official, with a very short teaser video launched on its official social platforms, ROLEX will unveil its new watches on September 1st. After delaying the entire launch program due to the Covid-19 pandemic and the cancellation of Baselworld, the Geneva-based company will finally unveil its new models.

It was the news that the whole world of watchmaking was waiting for a little, not just Rolex enthusiasts. The short video is unequivocal and somehow confirms our predictions. The triangle-shaped index at 12 o'clock, the sea as a natural element, are the only clues left to us spectators who seem to confirm the launch of a new Submariner.

We at Perpetual Passion had anticipated it in November 2019, with a article written by me, where I explained the reasons why ROLEX would present in 2020 a new Submariner with an updated caliber and redefined in design.

Will this actually be the case? A few more days and we will find out….