As many of you will know, the story of Bell & Rossit is mostly related to military watches created for pilots and special forces. The most emblematic models of the brand, the BR 01 andBR 03, have become modern classics due to their bold and distinctive design, described as a "circle within a square". However, the brand had to evolve and offer less segmented models by adding some pieces with a more urban touch. Hence the creation in 2019 of the BR 05, the brand's famous sports watch with integrated bracelet with always clear design codes ofBell & Ross. Just today, a more muscular, more masculine automatic chronograph is introduced, the Bell & Ross BR 05 Chrono.

Founded in 1992 by childhood friends and college students Bruno Belamich is Carlos Rosillo (“Bell" by Belamich and "Ross" by Rosillo), Bell & Ross has, since its early days, focused its design on military inspirations and aviator watches.At first, the brand partnered with the German watch manufacturer His for a decade of production, which says a lot about the robustness and utilitarian appearance of these watches.Probably the most important date in the history of the brand was 2005, when a clear identity was established with the now iconic BR 01. Inspired by the instruments of military aircraft, the watch was born with a square case and four visible screws in the corners.Oversize, instrumental and immediately recognizable.

The design was really simple but efficient:a square case, a circular dial and visible screws in each corner of the case. Qhas become the signature of the brand and was later used in watches BR 03 more compact.A design so strong that whenever the brand had to expand and develop a new collection, it could not be overlooked.

But then, why B&R has gone beyond this successful range of military, pilot, aviation watches, to create the new BR05Well, as respected as the maison's timepieces have been, we are, alas, still talking about a niche product with a bold design that is quite difficult to use on a daily basis.The brand had almost reached a point of stagnation.And this necessary evolution required a contemporary product with an urban twist to meet the current demand, a luxury sports watch with an integrated bracelet.

The answer of Bell & Ross to this question was the collection BR 05You can't blame a brand for making watches that respond to market demand, but you can blame a brand for a lack of authenticity.On this point, Bell & Rossmanaged to merge the codes of the luxury sports watch and its GOUT in a rather fresh and faithful way.Based on the concept of a watch with a shaped steel case and integrated bracelet, the brand adds a typical square bezel with 4 glossy screws and a classic round dial, with indices and numbers characteristic of the brand.The case is well executed, with the classic brushed surfaces lightened by glossy chamfers with a well-proportioned diameter of 40 mm.To contain the price, the internal movement is a Sellita enhanced and specially decorated.

Until now, the watch has been launched in multiple iterations in date and time version,with closed dialsteel and grey, black and blue dials, worn on a steel bracelet or rubber strap.Here is the first natural evolution of the Bell & Ross BR 05, which updates with a chronograph movement, a classic style for sports watches with integrated bracelet.Adding a chronograph function often means an additional dosage of sportsmanship for watches, and this BR 05 Chrono is no exception.Not only is the look of the watch busier, bolder and more masculine, but the proportions have changed, but not the overall concept.

The case of this version Chrono, still made of stainless steel, has grown to leave some room for movement and its more complex dial. The BR 05 it is a more robust piece, measuring 42 mm from 3 to 9 o'clock and about 13.5 mm thick (about 3 mm more than the 3-hand model).The other evolutions concern, of course, the addition of buttons on the side of the case, which are rectangular and angled to follow the lines of the case.The crown protection module has also been redesigned.

The overall design of the watch remains similar to the previous date and time version.The rounded square shape is still there, as are the polished screws lined up and the round opening on the dial.The finish of the case remains very satisfying, with beautiful and clean brushed surfaces and bright glossy accents that give a touch of luxury.The watch looks solid and refined at the same time.On the wrist there can be no denying a certain presence andweight, especially when worn on the steel bracelet, is not negligible.However, the case is short and the bracelet is perfectly integrated, which means that the BR 05 Chrono feels balanced and well placed on most wrists.A good point to mention is also the bracelet that tapers towards the buckle thus adding more comfort.Finally, even with this chronograph function, the watch remains waterproof up to 100 meters.

The dial is the most obvious novelty of this watch. While the time-and-date model was all minimalist, this BR 05 Chrono it's busier and more playful. The hands and indices have been maintained, as has the sun-brushed finish of the dial, available in black or blue. The elements are generously filled with Super-LumiNova which provides excellent night legibility,a specialty for Bell & Ross.

On the question of chronograph counters, Bell & Ross had to think of integrating them in a way that respected the overall shape of the watch. As such, the secondary counters follow the same general design as the case, so they are also square with rounded corners. The small seconds counters and the 30-minute log are spiral-like and feature a contrasting gray trace. Their hands also have a square central canon. Finally, the date is placed at 4:30 a.m.

To power this BR 05 Chrono, Bell & Ross relies on the tried and tested BR-CAL.301, based on the automatic modular chronograph ETA 2894-2. As with 3-hand models, it is equipped with a perforated rotor.The Bell & Ross BR 05 Chrono it is launched in four editions, with a black or blue dial, each available on an integrated steel bracelet with triple folding closure or a texturized rubber strap, combined with the color of the dial, with folding closure.

The collection Bell & Ross BR 05 Chrono,black on steel, black on rubber, blue on steel, blue on rubber, is available from today 22 October 2020 at retailers andin the online boutique of the brand that you can find at this link. Prices will be5,400 euros onrubber strap and5,900 EUROon steel bracelet.