In light of the uncertainty due to the current health crisis, the Watches and Wonders Geneva Exhibitor Committee has decided not to propose a "physical" Salon, scheduled from 7 to 13 April 2021. A fully digital edition will be dedicated on the same dates at watchesandwonders.com with new services and features, where participating brands will be able to present their new watches for 2021 and interact directly with their audience.
The decision, taken in close consultation with key stakeholders, is seen as the most responsible course of action, given the current health crisis and uncertainties about how the situation could evolve.
In order to ensure business continuity, the decision was also made to increase the digital component of the fair and to launch an updated version of the platform watchesandwonders.com which was successfully introduced in April this year.
Designed to encourage communication and facilitate networking, this interactive experience will allow professionals – media, retailers and customers of exhibitor brands – to discover new releases for 2021 and other watchmaking wonders. Additional services and features will be introduced, including live chat and streaming, so that the event can be enjoyed around the world.
This fully digital event will demonstrate an open and cohesive mindset. All brands participating in Watches and Wonders Geneva will be featured online in April 2021. In addition, the Exhibitors Committee would like to invite other brands to participate in this digital edition, which makes it the number one event for watchmaking in 2021, where up to 50 of the representative names of the sector will present their latest creations, skills and unique identities.
The Exhibition that we hope can be held in 2022 will welcome all the biggest brands, in line with the procedures established by the Exhibitors Committee in compliance with the shared vision and values.
The 2022 event will be the largest watch event ever held in Geneva, these are the expectations of the Exhibitors Committee.