Founded in 1980 by the Italian entrepreneur Carlo Crocco, in 2004 it was entrusted to Ricardo Guadalupe the expansion of the Brand, of which it will become CEO in 2012 and, again the same year, the brand's presidency was entrusted toJean-Claude Biver, he who invented and inspired the "Art of Fusion" and the birth of theBig Bang. In 2008, a new step forward for the maison, the group LVMH decides to buy the brand and, in 2009 and 2015, two new offices are inaugurated in Nyon.

From the very beginning with the watch Classic Original Hublot it stands as a disruptive reality, so much so that for the first time in the world of watchmaking a traditional material such as gold is combined with an extremely modern one such as rubber. In 2005 again it amazes everyone with the Big Bang Original and its "sandwich" construction, with a black composite insert that gives the impression that the watch is entirely crossed by the rubber strap.

Classic Original Hublot

A year later it is the turn of the Big Bang All Black, all black, original combination of new materials and extreme design. Even more manly and sporty is the version King Power, which follows, but in a new barrel shape, lo Spirit of Big Bang. Even theClassic Fusion, launched in 2008 and inspired by the first innovative designs of the 1980s, thanks to a wide variety of functions, diameters, materials and colors, becomes in turn a reference unisex model.

Big Bang Original

"Hublot's revolutionary concept of Fusion Art has forged Hublot's success along its entire path. And it led the Maison to be first, unique, different. Its most powerful expression – the iconic Big Bang created in 2005 – defined Hublot's identity and became the engine of its manufacture and R&D department. Today, this best seller remains the reference to be inspired to reinvent itself and look to the future. A principle contained in Hublot's genetics and a success story that has just begun."Ricardo Guadalupe, Hublot CEO.


After 40 years, this important milestone is celebrated with three exclusive variants of the watch Classic Fusion, a special celebratory exhibition in the Nyon Manufactory, and new interiors in boutiques around the world.

For his fortieth birthday, Hublot launched the models Classic Fusion 40 Years Anniversary, a contemporary re-release of the watch that debuted in 1980, to quickly become an absolute bestseller, spotted on the wrists of the most influential characters of the international jet set. It is a limited series edition that includes 100 pieces in yellow gold and 200 pieces each in black ceramic or titanium, and which, compared to the Classic Original from the 1980s powered by a quartz movement, it is now equipped with an automatic mechanism, the caliber HUB1112, with 63 components, 21 jewels, 28,800 vibrations per hour (4 Hz), 42 hours of power reserve.


The case has also undergone a restyling that concerns first of all the dimensions, from 36 mm of the original model to 45 mm current, with a waterproofing figure that stands at 10 atmospheres. In addition, the bezel has changed, since the screws are 6 against the previous 12, and of course the caseback, which in today's three watches is personalized with a celebratory engraving. The bold combination of a precious metal case and a rubber strap, which caused a sensation at the time, is unchanged.


As already announced above, the other initiatives related to the anniversary also include an exhibition set up within the Manufacturing H2 a Nyon, designed by the British fashion designer and industrial designer Samuel Ross, one of the brand's new ambassadors and winner of theHublot Design Prize 2019. Samuel Ross he also worked on the reworking of the interiors of single-brand boutiques around the world, which the designer rethought combining concrete and steel, skeletonized oversized frames and perforated surfaces in the shape of hexagonal alveoli, such as Hublot lunette screws. Dynamic and minimalist displays use cold light LEDs that highlight the watches underlining the current image of the brand.

The innovation of these 40 years of Hublot has also passed through the development of its own materials such as its gold alloys: the Magic Gold, in cooperation with theEcole Polytechnique Fédérale lausanne (EPFL), produced in the internal foundry, unsusable as well as being the toughest alloy in the world; and the King Gold, a warmer shade than traditional red gold.

Bar Rafaeli

But it is by looking at other realities that Hublot has made a difference, combining his name with living legends of cinema, sport and entertainment. Among the many how not to remember the myths of football Pelé and Maradona or, the fastest man in the world Usain Bolt. And how to forget the countless actresses and models of the international jet set such as, one of them Bar Rafaeli or, the three Michelin Stars, chef Paul Pairet...

Chef Paul Pairet

Finally, Hublot becomes a Partner of UEFA and of FIFA, joins prestigious clubs such as Chelsea, Manchester United, Juventus, Ajax, Paris Saint Germain The Bavaria Monaco. Since 2011 hundreds of events unite him to Ferrari, and the Brand is also present on the green, on basketball courts or in the rings. Finally, there is no lack of partnerships in art and music such as those with the British group Depeche Mode, the virtuoso pianist Lang Lang, the contemporary sculptor Richard Orlinski, the tattoo artist Maxime Plescia-Büchi (Sang Bleu) or the entrepreneur Lapo Elkann (Italia Independent). From which unique and exceptional creations were born.