The Swiss luxury watch brand welcomes Japanese tennis player Naomi Osaka, number 3 in the WTA rankings, as the brand's ambassador. Osaka is not only one of the best tennis players in the world, an exceptional athlete with a winning mentality, but she is also recognized as a socially committed activist who uses her platform to create a better world. Rarely in a generation does an athlete emerge who not only redefines his sport, but also uses his own influence and personal style to ignite the conversation on the global stage. 23-year-old Japanese Naomi Osaka is one of those unique stars and has joined the remarkable list of ambassadors of swiss watch brand TAG Heuer that includes some of the best young talents in the world.

Since joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world. Given her successes on the court, she was named "Newcomer of the Year" at the 2016 WTA Awards. Osaka was the first Asian woman to hold the first singles position and the first Japanese player to win a Grand Slam event: the U.S. Open in 2018. This record was followed by his Australian Open championship in 2019 and a second U.S. Open title in 2020. The superstar has also become a leading figure for social justice. Tennis legend Billy Jean King was impressed by Osaka's commitment not only to the game, but also to the things he believes in, declaring, "She is very calm and quiet, but inside herself she has a fire and is a thinking mind. I really admire what he did. Sport is a platform and as a tennis player we are leaders in women's sports, and Naomi has really made her way."

Naomi Osaka serves as a bridge connecting generations and is truly multicultural. Born in Osaka to a Japanese mother and Haitian father, she moved to the United States when she was a child and still lives there, but when the Tokyo 2020 Olympics are finally played in August 2021, she will play for the host nation. "We are very proud to have Naomi in the TAG Heuer family. His athletic potential and commitment to excellence are exceptional, but even more impressive is his passionate spirit and motivation for social dumping that is an inspiration to many. We are excited to support Naomi as she begins her 2021 season and prepares for her Olympic debut," says Frédéric Arnault, CEO of TAG Heuer.

Naomi Osaka:"I am thrilled and honored to join TAG Heuer as a brand ambassador. It is a collaboration and friendship that brings our shared mentality and values to the stage. The brand's pioneering approach and the motto "Don't Crack Under Pressure" is an expression of the way I live my life, both on and off the field."