The Swiss luxury watch brand welcomes Japanese tennis player Naomi Osaka, number 3 on the WTA rankings, as brand ambassador. Not only is Osaka one of the best tennis players in the world, an outstanding athlete with a winning mindset, she is also recognized as a socially engaged activist who uses her platform to create a better world. Seldom in a generation does an athlete emerge who not only redefines their sport, but also uses their influence and personal style to ignite the conversation on the global stage. 23-year-old Japanese Naomi Osaka is one of those unique stars and has joined the remarkable list of ambassadors of the Swiss watch brand TAG Heuer which includes some of the best young talents in the world.
Since joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world. Given her accomplishments on the pitch, she was named "Newcomer of the Year" at the 2016 WTA Awards. Osaka was the first Asian woman to hold the first single position and the first Japanese player to win a Grand Slam event: the US Open in 2018. This record was followed by his Australian Open championship in 2019 and a second US Open title in 2020. The superstar has also become a leading figure for social justice. Tennis legend Billy Jean King was impressed by Osaka's commitment not only to the game, but also to the things he believes in, stating, “It is very calm and peaceful, but inside it has a fire and it is a thinking mind. I really admire what he did. Sport is a platform and as tennis players we are leaders in women's sports, and Naomi has really made her way. "
Naomi Osaka serves as a bridge between generations and is truly multicultural. Born in Osaka to a Japanese mother and a Haitian father, she moved to the United States when she was a child and still lives there, but when the Tokyo 2020 Olympics are finally played in August 2021, she will play for the host nation. “We are very proud to have Naomi in the TAG Heuer family. His athletic potential and commitment to excellence are exceptional, but even more impressive is his passionate spirit and social drive that inspires so many. We are thrilled to support Naomi as she begins her 2021 season and prepares for her Olympic debut, ”said Frédéric Arnault, CEO of TAG Heuer.
Naomi Osaka: “I am thrilled and honored to join TAG Heuer as a brand ambassador. It is a collaboration and a friendship that brings our shared mentality and values to the stage. The pioneering approach of the brand and the motto "Don't Crack Under Pressure" is an expression of the way I live my life, both on and off the pitch. "