Swiss watch brand announces partnership with British golfer Tommy Fleetwood, new ambassador who will be the face of connected watch TAG Heuer Connected Golf Edition.

Since 11 January, the twenty-nine-year-old English golfer five-time European Tour champion, since 2018 member of the European Ryder Cup Team is the new face of the connected watch designed for golf TAG Heuer Connected watch Golf edition. Tommy will wear the connected watch and collaborate with the Paris-based team of computer engineers in charge of the development of the TAG Heuer Golf app, providing his professionalism to make the app developed by TAG Heuer the best in the world for golf gaming experience.

Tommy Fleetwood will work closely with TAG Heuer on developing updates for the TAG Heuer Golf app currently trusted with more than 200,000 active users since its launch in 2019. Equipped with features that help golfers manage their perfeormance on each garment, including 3D mapping, obstacle distances, shot tracking, scores, stats and the new 'Driving Zone', created to improve the game at each level. TAG Heuer Golf App is developed for TAG Heuer Connected and TAG Heuer Connected Golf Edition. Along with the TAG Heuer Sport app, the range of connected services provided by Wear OS by Google™ and the variety of accessories it is sold with, TAG Heuer Connected Golf Edition is the best ally both on and off the golf course.

TAG Heuer Connected Golf Edition is built and developed entirely in-house by a team of experts led by TAG HEUER Frédéric Arnault, who is excited about the new partnership with Tommy Fleetwood. In this regard, it declares, "Due to its potential for improvement for every golfer's game, TAG Heuer Connected Golf Edition is already recognized as a game changer tool in the international golfer community. We are thrilled that Tommy, one of the world's most evolving golfers, has chosen to wear our watch and we wish him a successful season next season. In addition, we look forward to working with him to improve the app even more, to help players refine their strategies, improve accuracy, optimize strategies, to focus as much as possible on the pleasure of the game."