The Swiss watch brand announces its partnership with English golfer Tommy Fleetwood, the new ambassador who will be the face of the connected watch TAG Heuer Connected Golf Edition.

Since 11 January, the twenty-nine year old English golfer five times European Tour champion, member of the European Ryder Cup Team since 2018 is the new face of the connected watch designed for golf TAG Heuer Connected watch Golf edition. Tommy will wear the connected watch and collaborate with the Paris-based team of IT engineers in charge of developing the TAG Heuer Golf app, putting his professionalism at his disposal to make the app developed by TAG Heuer the best in the world for gaming experience. of golf.

Tommy Fleetwood will work closely with TAG Heuer on developing updates for the TAG Heuer Golf app currently the trusted companion of more than 200.000 active users since its launch in 2019. Equipped with features that help golfers manage their performance on each garment, including 3D mapping, obstacle distances, shot tracking, scores, stats and the new 'Driving Zone', created to improve the game at each level. TAG Heuer Golf App is developed for TAG Heuer Connected and TAG Heuer Connected Golf Edition. Together with the TAG Heuer Sport app, the range of connected services provided by Wear OS by Google ™ and the variety of accessories with which it is sold, the TAG Heuer Connected Golf Edition is your best ally both on and off the golf course.

TAG Heuer Connected Golf Edition is built and developed entirely in-house by a team of experts headed by TAG Heuer CEO Frédéric Arnault, who is excited about the new partnership with Tommy Fleetwood. In this regard he declares, “Due to its potential for improvement for every golfer's game, TAG Heuer Connected Golf Edition is already recognized as a game changer tool in the international golfing community. We are thrilled that Tommy, one of the most evolving golfers in the world, has chosen to wear our watch and wish him a successful season next. In addition, we look forward to working with him to improve the app even more, to help players refine their strategies, improve accuracy, optimize strategies, to fully focus on the pleasure of the game. "