TAG HEUER AND PORSCHE have the strongest partnership ever between a car manufacturer and a watch brand.

TAG HEUER AND PORSCHE have the strongest partnership ever between a car manufacturer and a watch brand. Fueled by a shared history that emphasizes innovation and car racing led by visionary families whose values of entrepreneurship, precision and performance have pushed them to the forefront of their respective industries, TAG Heuer and Porsche join forces to usher in an important partnership that will set new standards at the brand integration level.

La Chaux-de-Fonds, Switzerland and Stuttgart, Germany yesterday, February 4, 2021: Swiss luxury watchmaker TAG Heuer and German sports car maker Porsche have announced a new partnership: a true alliance between two brands whose common DNA in the field of motor racing forges a deep and lasting collaboration ranging from competitions to product development.

To celebrate the union of these two iconic brands, a new watch, the TAG Heuer Carrera Porsche Chronograph, has been launched.

Frédéric Arnault, CEO of TAG Heuer, argues that this is the right time to start a collaboration with Porsche: "TAG Heuer and Porsche share the same history and values, but above all the same spirit. Just like Porsche, we are also revolutionary, always looking for maximum performance. With this alliance, TAG Heuer and Porsche finally and officially come together after decades of close encounters to create unparalleled experiences and products for customers and supporters of both brands and what they represent."

"For decades we have been linked to TAG Heuer by a strong friendship and I am thrilled that we are now making progress within the framework of a strategic partnership," says Detlev von Platen, member of Porsche AG's Sales and Marketing Department. "We share what our customers love most of all: an authentic heritage, exciting sporting events, unique life experiences and the realisation of their dreams. We are both committed to creating unique and magical moments for our communities. And now we can't wait to do it together."

TAG Heuer Carrera Porsche Chronograph is the celebratory chronograph of the partnership.


Carrera is an iconic name that has been associated with TAG Heuer and Porsche for generations, so it was a natural choice for the first creative product collaboration. A tribute to the legacy of two legendary brands, both on and off the track, the new chronograph offers a first taste of what they can accomplish together. The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on the design of the TAG Heuer Carrera Sport Chronograph, with its characteristic tachymeter scale engraved on the bezel, it introduces a number of features inspired by the essence of Porsche design. A compelling combination of two icons known for performance, quality and innovation, this chronograph is a harmonious fusion between the Porsche universe and the TAG Heuer universe, and embodies the excellence of both names by enhancing its essence.

TAG Heuer Carrera Porsche Chronograph with leather strap: EUR 5,550.

TAG Heuer Carrera Porsche Chronograph with steel bracelet: EUR 5,700.