2021 marks the dawn of a new era and the beginning of a collaboration between Audemars Piguet and Marvel Entertainment.

Inspired by historical character watches, including some Gérald Genta timepieces from the 1980s, Audemars Piguet wanted to pay tribute to the next generation of inspirational Superheroes and chose to focus on the powerful Marvel Universe.

It was the long-standing friendship between Don Cheadle, who plays Marvel's War Machine, one of marvel cinematic universe's Avengers, and François-Henry Bennahmias, chief executive officer, who started this collaboration in 2017 – a dream come true for the Manufacturing CEO who first aspired to collaborate with Marvel more than 15 years ago.

"When François told me about his old interest in collaborating with Marvel, I said, 'Let's do it now. Let's call them.' As an Avenger and a longtime friend, it was easy." Don Cheadle, actor.