2021 marks the dawn of a new era and the beginning of a collaboration between Audemars Piguet and Marvel Entertainment. 

Inspired by historic character watches, including some of Gérald Genta's timepieces from the 80s, Audemars Piguet paid tribute to the next generation of inspiring Superheroes and chose to focus on the mighty Marvel Universe.

It was the longstanding friendship between Don Cheadle, who plays Marvel's War Machine, one of the Marvel Cinematic Universe's Avengers, and François-Henry Bennahmias, Chief Executive Officer, that began this collaboration in 2017 - a dream that becomes. reality for the CEO of the Manufacture who first aspired to collaborate with Marvel more than 15 years ago.  

“When François told me about his longstanding interest in partnering with Marvel, I said, 'Let's do this now. Let's call them. ' As an Avenger and longtime friend, it was easy. " Don Cheadle, actor.