Where auctions are already skyrocketing for works of art and intangibles, never before has a luxury watch been the subject of a Non Fungible Token (NFT) sale. To make history, Jean-Claude Biver symbolically chose the famous Bigger Bang All Black Tourbillon Chronograph "Special piece", a historical timepiece for the fundamental role played in paving the way for today's new trends, a clock that marked Hublot's history and a source of inspiration for Jean-Claude Biver. This watch will be the first luxury watch to have a digital life with certified properties and authenticity. This digital twin will be the double "authentic" of the physical clock in the digital space. A new chapter opens.

Jean-Claude Biver and Switzerland's WISeKey International Holding Ltd (SIX: WIHN, NASDAQ: WKEY), a Swiss cybersecurity company, are leading the way by announcing the first historic NFT auction of a luxury watch. The auction will take place on March 31, 2021 on the main Open.Sea NFT MarketPlacemarket, already active in the sale of works of art. To mark the history of this first NFT sale of a luxury watch, Jean-Claude Biver symbolically chose the famous Bigger Bang All Black Tourbillon Chrono " Specialpiece ", a historical piece for the important role he played in paving the way for today's new trends.

The acronym for the termNon-Fungible Token, translated as "non-fungible tokens", means a difital certificate, present within a blockchainthat confers rights and characteristics on a particular subject. It is an encrypted token associated with a media that, once purchased, becomes a certificate of ownership and authenticity registered in a blockchain.

45 years of an extraordinary career. From the early years at Audemars Piguet, the extraordinary Blancpain adventure, the collaboration with Nicolas Hayek, Omega, then the extraordinary development of Hublot, the presidency of the watch division of the French LVMH group, the rejuvenation of TAG Heuer, the relaunch of Zenith, the creation of the first Swiss luxury watch connected with Google and Intel ... Jean-Claude Biver is a living legend in the watchmaking industry, characterized by his commitment to the Swiss watch industry, his spirit of boldness and entrepreneurship, with passion.

Jean-Claude Biver and Carlos Moreira, CEO of WISeKey, launched 12 years ago at BaselWorld the first digital certification of a luxury watch. Now they're repeating this technological breakthrough with the use ofdigital identification combined with NFT to use the existing digital certificate of authenticity on the Hublot watch and the control and creation of a digital twin with its non-fungible token (NFT).

WISeKey, was the first company in the world to use two-factor authentication combined with blockchain technology to protect luxury watches, currently protecting more than 2.5 million luxury watches. Since 2010, WISeKey has partnered with luxury watch manufacturers that implement this unique technology to integrate semiconductor tags powered by its NFC Security Element VaultIC154 and provide brands with the ability to:

  • the issuance of a storage device including a certificate of digital authenticity
  • verify, when required, the validity of the digital certificate of authenticity
  • change, where required, the validity status of the digital certificate of authenticity.
  • dematerialization and creation of a Digital Twin with relative Non-Fungible Token.

These tags, when placed on any product and touched by an NFC phone, securely authenticate and track the product in a very similar way to a built-in ePassport and confirm the identity of the product on the blockchain register.

The atra will start on Wednesday, March 31, 2021 at 4:00 pm CET, will include the physical watch, its NFT digital twin, with its certificate of safe authenticity, on the OpenSea platform, the largest digital platform for NFT sales. The final link on the NFT auction will be accessible from www.wisekey.com/wiseart/