Chiara Ferragni actively enters the world of watchmaking. The brand that bears the name of the influencer and digital entrepreneur has in fact signed a worldwide licensed agreement with the Morellato group that will be responsible for producing and distributing the first line of watches and jewels with the Chiara Ferragni brand.

«I am very happy with this new agreement which allows me to directly explore this sector which is one of my greatest passions»Commented Chiara Ferragni. "We have worked to create products that are very much in line with the Chiara Ferragni brand and I can't wait to unveil the whole collection to the public. This further step allows the Chiara Ferragni brand to be able to offer itself on the market with a truly complete offer».

In reality it is not the first partnership in the sector for Chiara Ferragni, the entrepreneur is in fact a global ambassador for the brand Bulgari. However, strategically, with Morellato will be able to address a wider audience and certainly closer to the new generations. Also for Morellato this type of collaboration represents an opportunity to address a new target of customers, more attentive to the fashion segment.

The first collection is expected in October 2021.