Rolex lands in the heart of Milan, in the Galleria Vittorio Emanuele II, in partnership with the chain of high-end jewelery and watchmaking Rocca 1794 stores. This will be the second Rolex single-brand boutique in the Lombard capital, which will occupy two of the three windows of the shop previously used by Stefanel.
Rocca 1794, owned by the Damiani Group, is taking care of the project with the well-known Milanese studio Citterio-Viel Acpv who will be responsible for developing the spaces of the new boutique which will extend over an area of approximately 800 square meters. The concession contract between the Municipality of Milan and the Damiani Group will have a duration of 18 years.
This investment is part of a series of strategic transactions that allow Rocca 1794 to consolidate its positioning in Italy and further strengthen its bond with Rolex, of which it is a long-standing dealer.
Rocca 1794 is present in the most important Italian cities (including Bari, Bologna, Catania, Lecce, Mantua, Milan, Padua, Taormina and Turin), in the international airports of Fiumicino and Malpensa airports, but also in Switzerland in Lugano. Over the next few months, in addition to the opening of the Rolex boutique in Galleria Vittorio Emanuele II, Rocca 1794 plans to "further expand its distribution network".