After two years without being able to participate in major watch fairs, Watches and Wonders and the now deceased Baselworld, it looks like we can finally get back to normal. In fact, as just announced by the Federation of Haute Horlogerie, was confirmed Watches and Wonders the main watchmaking event of 2022, to be held in Geneva, at the Palexpo starting from March 30th. Considering the health situation and the doubts that still linger due to the variant covid omicron, nothing was sure. But thanks to its hybrid concept that combines physical and digital presence, as well as enhanced health measures, we will be live from the event to share the news of the sector with you.

Although the health situation in Europe is not yet fully resolved and stable, the FHH has been working on preparing a specific format for its next Watch and Wonders Geneva 2022 which will make it possible to maintain it and return to physical presence after two years of digital-only events. Thanks to a "hybrid" format designed to adapt to the changing context by combining a real physical salon, which respects health measures, with digital solutions that will reduce attendance.

Therefore, the press and watch industry professionals will be able to visit the 38 brands that have now confirmed their presence in the 2022 edition of Watches and Wonders Geneva. The meetings will focus on new products but there will also be live broadcasts, discussion panels and exhibitions. Throughout the week, exhibiting brands will hold Keynote sessions in the Auditorium. Announcements and speeches, mostly from leading brands and ambassadors, will be broadcast live to the general public on the platform watchesandwonders. com . Finally, the presentations of large groups will be replaced by “Touch & Feel” sessions of about ten people. Of course, for those who will not be able to attend the physical event, presentations of digital products will be made. Each morning there will also be a “Morning Show” which will include highlights of the day and cross conversations between brand managers and experts.

Watches and Wonders Geneva 2022 will open on March 30 at Palexpo and online. More details on watchesandwonders. com