The Swiss luxury watch brand has announced a collaboration with Netflix for the new film by Joe and Anthony Russo, The Gray Man. Main interpreter is Ryan Gosling, brand ambassador of TAG Heuer and face of the iconic Tag Heuer Carrera. In this international spy thriller we will see him in the role of the secret agent Sierra Six, a character who perfectly embodies the motto of TAG Heuer: "Don't crack under pressure".

Los Angeles, yesterday 12 July 2022 the Brand TAG Heuer organized a private dinner for the ambassador Ryan Gosling in Beverly Hills to celebrate the upcoming release of his new film produced by Netflix: The Gray Man, directed by Joe and Anthony Russo. Always yesterday atAuditorium della Conciliazione in Rome the production and the Swiss watch brand TAG Heuer organized the Italian premiere of the film to celebrate the collaboration. More than a thousand people lost part in the festival where the film was applauded for a long time at the end of the screening.

In The Gray Man, TAG Heuer brand ambassador Ryan Gosling is directed by the film's directors Avengers: Infinity War e Avengers: Endgame. When the CIA's top operative agent (Gosling), whose true identity no one knows, accidentally discovers the agency's dark secrets, a psychopathic ex-colleague (Chris Evans) puts a bounty on his head, sparking a hunt for the global man in which international assassinations participate.

Of course, an elite super agent grappling with adrenaline-pumping pursuits can only wear one Tag Heuer Carrera, an iconic model created specifically for high-speed challenges on the circuits. Every self-respecting agent knows full well that making the right split-second decision can mean the difference between life and death. But for a spy who goes undercover, its sleek, minimalist and clean design is just as important.

There are all the conditions for the launch of a very sophisticated espionage saga, perfect for the new generation. No partner is more qualified than TAG Heuer, because it is a story of excellence that is combined with a great passion for action, dominated by an adrenaline-pumping dynamism that never seems to have limits.


“We are thrilled to partner with Netflix on The Gray Man. Not only is the lead performer our brand ambassador, Hollywood icon Ryan Gosling, but there is also a cast that includes Chris Evans and Regé-Jean Page. With the Russo brothers as directors, it is already the must film of 2022. And what other watch could Gosling have worn, as the imperturbable Sierra Six, if not a TAG Heuer Carrera, an iconic model designed for those who: don't crack under pressure? ". These are the words of the CEO of TAG Heuer, Frederic arnault.

Great Herran, Director of Marketing Partnership at Netflix said: “At Netflix, we are constantly exploring unique opportunities that allow fans to get closer to the titles and characters they love. We are very pleased to partner with TAG Heuer, an iconic brand that perfectly matches the timeless story of The Gray Man, to intensify the creative narrative and to allow fans to go on adventurous journeys in the company of Sierra Six on screen too. ".

TAG Heuer's sporty and elegant wristwatch, the TAG Heuer Carrera in time-only version, is the only one worn by secret agent Sierra Six, played by Gosling. The watch embodies the brand's connection to the automotive heritage, where elegance and audacity go hand in hand, just like the character of Gosling. Like the fans
of engines for which it was made, Sierra Six would appreciate the dedication to clean lines and obsession with legibility, with the collection representing the purest and most elegant watch in the TAG Heuer collection. For over 60 years Tag Heuer Carrera it was designed for those who redefine the limits of the mind and spirit.