New year, new price increases at Rolex for this 2023. The brand is once again adjusting the prices of its watches after two increases in 2022.

In this article you will find the Italian prices updated to 1st January 2023, focusing on the most requested references from Rolex, in particular on Professional models.


Presented in 2013, on the occasion of the 50 anniversary from the birth of the model, Rolex introduces the Cerachrom bezel on the first Platinum Daytona, reference 116506. Three years after this celebratory model, in 2016, Rolex introduces the Cerachrom bezel also on two new steel Daytona models, entered by immediately in the hearts and dreams of fans.

The lucky ones who will have the opportunity to purchase one of these two steel versions, reference 116500LN, will pay for it. 14.900 Euros, instead of 14.600 Euros.


In the Oystersteel and yellow gold version the updated price is 19.250 Euros.

For the full gold category, the iconic 116508 in 18 kt yellow gold, the new list price is 38.900 Euros; il 116505 in 18ct Everose gold., 41.900 Euros; the 116509 in white gold 41.900 Euros .

For the Oysterflex bracelet configuration, 2023 list prices are 30.250 for the yellow gold version and 31.650 Euros for those in white gold and rose gold. For all the Oysterflex bracelet versions, if you want the configuration with a meteorite dial, you will have to add 4.450 Euros.


Presented in 2020, the new Rolex Submariner models with a 41 mm case and movements updated to the new Rolex technical specifications in terms of efficiency and precision.

The updated selling price to the new 2023 Rolex price list is equal to 9'150 Euros for the Submariner no date 124060, 10'350 Euros for the Submariner date 126610 e 10'850 Euros for the Submariner LV 126610 LV.

126610, 124060 and 126610LV

As for the versions in Yellow Rolesor e 18ct Yellow Gold., the new list price is equal to 15.750 Euro, for references 126613LB, 126613LN and di 39.300 Euros for 126618LB and 126618LN. The version in Owhite 18ct., reference 126619LB, has a price of Euro 42.200.


The models currently in production are the 126600, celebratory edition with red writing on the dial, and the version in Yellow Rolesor presented at Baselworld2019 126603. The new price of these two specimens is 13.350 Euros for 126600 and 18.150 Euros for 126603.

126600 and 126603

In 2014 Rolex presented a special version of the model, the Rolex Deepsea with dial D ‑ blue, to celebrate James Cameron's historic solo dive into the deepest point of the Mariana Trench, about 11.000 meters deep. Gradually changing from midnight blue to deep black, the Rolex Deepsea's two-tone dial celebrates a man's journey to the deepest place on Earth.


The updated list price as of January 1, 2023 is equal to 14.300 Euros for the normal version reference 126660 e 14.620 Euros for the James Cameron edition.


In November 2023, Rolex has a new chapter in the history of diving watches by presenting the new Oyster Perpetual Deepsea Challenge 126067, the first titanium watch marketed by the Brand as well as a true "King of the abyss" thanks to the record water resistance of 11 metres. 

The Deepsea Challenge is an adaptation of the experimental specimen designed for James Cameron which, on March 26, 2012, dropped to 10.908 meters.

The updated list price is equal to 26.200 Euros


Here we are at the watch that has heard the most about the new list price, that is the steel models currently in production: 126710BLRO and 126710BLNRBoth are equipped with an exclusive Jubilee or Oyster bracelet and the new one 3285 caliber  in addition to the bidirectional rotating bezel with disc in Cerachrom.

126710BLNR and 126710BLRO

The updated selling price to the new 2023 Rolex price list is equal to 10.750 Euros for both references with Oyster bracelet, 10.950 Euros with Jubilee bracelet. While for the version in Oystersteel and Everose gold, reference 126711CHNR, the price list is equal to 16.250 Euros.

And of 40.800 Euros it is instead the price for the 18 ct Everose Gold versions. (126715CHNR ) and 18 ct white gold. (126719BLRO). The list price for the version with Meteorite dial is 43.100 Euros.

On the occasion of Watches & Wonders 2023 Rolex presented a new and unexpected declination of the Oyster Perpetual GMT ‑ Master II 126720VTNR, with crown on the left side of the case, protected by crown guards. The list price updated to January 2023 is equal to 11,300 Euros.


The new Explorer and Explorer II models were presented in 2021 in the current reference Explorer 124270 and the reference 126750 of theExplorer II. The updated prices are 7.300 Euros for the 'Explore 124270 and 9.750 Euros for the 'Explorer II 226570.

124273, 124270 and 226570

The new Explorer 2021 model in Oystersteel and yellow gold ref. 124273 has a list price of 11.850 Euros.


The Oyster Perpetual Milgauss it was created in 1956 for use by engineers and technicians working in the presence of strong magnetic fields. In fact, magnetic waves are a source of disturbance for the precision and correct functioning of mechanical watches. From that project was born a watch capable of resisting interference of up to 1.000 gauss. Hence the origin of his name.


The model is adopted in particular by scientists from the European Organization for Nuclear Research (CERN), based in Geneva.

The updated price of the Rolex Milgauss 116400GV is equal to 9.400 Euros.


Introduced at Baselworld 2012, the Rolex Sky-Dweller was a completely new model and was dubbed the company's first true wristwatch with two time zones. Unlike the GMT-Master where the second time zone is indicated via a rotating 24-hour bezel, the Sky-Dweller indicates its second time zone via a rotating 24-hour disc on the main dial. In addition, the indexes are equipped with a window indicating the month in red adjusted by the bezel that determines the position of the crown. Impressive and highly practical, the result has been secured through an enormous amount of research and design with over 11 patents to protect its ingenuity.

The updated list prices for references in Oystersteel ref. 326934 are 15.800 Euros with Oyster bracelet e 16.000Euro with Jubilee bracelet

For the versions in Oystersteel and yellow gold ref. 326933, the prices are 19.400 Euros for the Oyster e 20.050 euros for Jubilee bracelet. Models with a gold case and Oysterflex bracelet have a list price of 42.950 Euros for Everose gold and 41.450 Euros for yellow gold.

The full gold version in yellow gold, reference, 326938 has a price of 47.050 Euros.


The Rolex Oyster Perpetuals represent the quintessence of the Rolex house. In late 2020, Rolex introduced the new Oyster Perpetuals in a variety of colors and sizes, 28mm, 31mm, 34mm, 36mm and 41mm. Here are the prices updated to the 2023 price list, respectively in order of size 5.600 (28mm), 5.700 (31mm), 5.800 (34mm), 6.150 (36mm) and 6.450 Euros (41mm).

Noteworthy were the models with “Stella” type dials, a reference to the rare pastel colors of the 70s Day-Dates.


The Yacht-Master range was born from the link between Rolex and the world of sailing. The first Oyster Perpetual Yacht Master was introduced in 1992 with the reference 16628: case and bracelet in 18 kt yellow gold, white dial and equipped, like the Submariner and the Sea-Dweller, with the Triplock crown, which ensures a water resistance of 100 meters. The milestone that marks the success of this Rolex is 1999, with the introduction of the iconic Yacht-Master Rolesium (steel / platinum) reference 16622.

The list price for the 126621 version in Oystersteel and 18ct Everose rose gold. with Oyster bracelet is 15.950 Euros12.400 Euros for the Oystersteel and platinum version ref. 126622; 29.050 Euros for the ref. 126655 in 18ct Everose rose gold. with Oysterflex bracelet.

For Rolex Yacht-Master 42 reference 226659, 18 kt white gold case, graduated Cerachrom disc and Oysterflex bracelet and Oysterflex bracelet has an updated price of 30.750 Euros , while for the yellow gold version 29.350 Euros.

For the YM 37 the list price for the 268621 version in Oystersteel and 18ct Everose rose gold. with Oyster bracelet is 14.450 Euros11.600 Euros for the Oystersteel and platinum version ref. 268622; 24.850 Euros for the ref. 268655 in 18ct Everose rose gold. with Oysterflex bracelet.


The Rolex reference 116900 was launched at Baselworld in 2016. It is a tribute to one of the most successful and most produced models, the “Air-King”. Usually mounted in a 34mm case, the new Air King has a 40mm diameter case to answer the demand for new trends. The dial design of the 2016 Air-King bears a striking resemblance to two cockpit instruments, created by Rolex in 2006 at the start of its partnership with the Bloodhound SSC Project.

In 2023 Rolex presented the new Rolex Air-King 126900, making a reference strictly connected to the world of aviation even more sporty and professional, with new updates in terms of design and technique.

The updated price is equal to 7,500 Euros.

Below are the updated prices to the 2023 price list, of the other Rolex models.


The Oyster Perpetual Datejust was launched in 1945 to celebrate Rolex's 40th anniversary. It was the first automatic, waterproof chronometer wristwatch to indicate the date within a window at 3 o'clock on the dial. The timeless aesthetics of the Datejust make it instantly recognizable. The characteristic shape of the Oyster case, the fluted 18 ct gold bezel, the Cyclops magnifying glass over the date and the five-row Jubilee bracelet, created especially for the Datejust models, have contributed to making this timepiece a classic. 

The Datejust is now available in sizes of 31, 36 and 41 mm. All models currently in production have been equipped with the new Rolex calibers equipped with a Chronergy escapement which allows for better energy efficiency and precision between -2 / + 2seconds per day.

  • Datejust 36 ref. 126200 Jubilee:  € 7700.
  • Datejust 36 ref. 126200 Oysters:  € 7500.
  • Datejust 36 ref. 126201 Jubilee:  € 13000.
  • Datejust 36 ref. 126201 Oyster:  € 12350.
  • Datejust 36 ref. 126203 Jubilee:  € 13000.
  • Datejust 36 ref. 126203 Oyster: € 12350.
  • Datejust 36 ref. 126231 Jubilee:  € 13100.
  • Datejust 36 ref. 126231 Oyster:  € 12.350.
  • Datejust 36 ref. 126233 Jubilee:  € 12800.
  • Datejust 36 ref. 126233 Oyster:  € 12150.
  • Datejust 36 ref. 126234 Jubilee:  € 9000.
  • Datejust 36 ref. 126234 Oyster  € 8800.
  • Datejust 36 ref. 126281RBR Jubilee:  € 20000.
  • Datejust 36 ref. 126283 Jubilee:  € 19600.
  • Datejust 36 ref. 126284 Jubilee:  € 16300.

  • Datejust 41 ref. 126300 Jubilee:  € 8350.
  • Datejust 41 ref. 126300 Oysters:  € 8150.
  • Datejust 41 ref. 126301 Jubilee:  € 14750.
  • Datejust 41 ref. 126301 Oyster:  € 14150.
  • Datejust 41 ref. 126303 Jubilee:  € 14350.
  • Datejust 41 ref. 126303 Oyster:  € 13700.
  • Datejust 41 ref. 126331 Jubilee:  € 14850.
  • Datejust 41 ref. 126331 Oyster:  € 14250.
  • Datejust 41 ref. 126333 Jubilee:  € 14450.
  • Datejust 41 ref. 126333 Oyster:  € 13800.
  • Datejust 41 ref. 126334 Jubilee:  € 10550.
  • Datejust 41 ref. 126334 Oyster:  € 10350.

ROLEX DAY DATE 36 and 41

Introduced in 1956, the Day-Date is capable of representing Rolex values: luxury, discretion and power. Let's think about how over the years it has always been considered as the "President watch“, In fact he was the faithful companion of the most important personalities of the time such as John F. KennedyGerald Fordlydon johnson. The peculiarity of the Rolex Day-Date was immediately the possibility of being able to choose from a wide range of dials, cases / bezels and bracelets.

The Day‑Date 36 and Day‑Date 40 are equipped with a new generation movement, the caliber 3255, entirely developed and manufactured by Rolex to ensure superlative performance. This self-winding mechanical movement, the quintessence of Rolex technology and at the forefront of watchmaking, benefits enormously from its fourteen patents in terms of precision, autonomy, resistance to shocks and magnetism, ease of use and reliability.

  • Day-Date 36 ref. 128235:  € 38200.
  • Day-Date 36 ref. 128238:  € 35300.
  • Day-Date 36 ref. 128239:  € 38200.

  • Day-Date 40 reference 228235:  € 41900.
  • Day-Date 40 reference 228238:  € 38900.
  • Day-Date 40 reference 228239:  € 41900.
The prices indicated are inclusive of VAT.