Rolex bought Bucherer, one of the largest luxury watch dealers in the world. Bucherer has 15 showrooms in Swiss stores, over 30 stores in the US, five in Germany, five in the UK, and some of the most prestigious properties in France, Austria and Denmark.
Following Jörg Bucherer's choice to sell the business of his company, in the absence of direct descendants, Rolex decided to take over Bucherer, who has remained independent until today. This decision is part of the Geneva-based Maison's desire to perpetuate the success of a partnership that has been in place since 1924.
In total Bucherer has over 100 outlets worldwide, half of which sell Rolexes and 48 Tudors. Bucherer will continue to trade under its own name and operate independently, says a Rolex statement shared by WatchPro.
Bucherer's management will remain unchanged, but the company will be integrated into the Rolex group operations as soon as the competition authorities have approved the takeover.
Bucherer will keep its corporate name and will continue its activity independently. The composition of his management will remain unchanged. The integration of Bucherer into the Rolex group will take effect as soon as the competition authorities have cleared the takeover.
ROLEX & BUCHERER, a century-old bond
Ernst Bucherer and Hans Wilsdorf, the founder of Rolex, met at the beginning of the XNUMXth century and realized they shared a shared vision of excellence and the pursuit of quality.
Thanks to their shared entrepreneurial spirit, the friendship between Ernst Bucherer and Hans Wilsdorf quickly developed into a prosperous relationship based on their extensive international experience. In 1924, Ernst Bucherer had the foresight to conclude an agreement with Hans Wilsdorf to make the Bucherer family-owned group one of Rolex's major retail partners.
Thanks to their pioneering precision, water resistance and robustness, Rolex watches have been seen on the wrists of connoisseurs around the world. In the meantime the Bucherer group, confirming itself over time as a reality of excellence, has experienced a remarkable change, transforming its small Swiss jeweler into the most important watch retail company on a global scale.