During our visit to the A. Lange & Söhne manufacture in Glashütte, we had the opportunity and honor to interview Wilhelm Schmid, the charismatic CEO of A. Lange & Söhne and one of the most respected and enduring leaders in watchmaking .

Our interview with Wilhelm Schmid was conducted at the culmination of a wonderful two-day tour, discovering the brand's roots in Saxony. We left from Dresden, the city where Ferdinand Adolf Lange he attended the prestigious "Technical School" with the famous master watchmaker Johann Christian Friedrich Gutkaes and inventor of the "digital" clock made for the theater "Semperopera” which inspired the iconic A. Lange & Söhne Zeitwerk.

On the second day of our trip to Saxony, he took us to Glashütte inside the manufacture to discover what makes an A. Lange & Söhne watch so special.

It was an exciting tour, which we will soon tell you about in detail on PerpetualPassion, where the tradition of high Saxon watchmaking is carried out meticulously by young and passionate watchmaking technicians. Without neglecting the part dedicated to the finishes of the plates and the bridge of the hand-engraved balance wheel and made up of flower petals surrounding the central vine and a floral motif that subtly follows the characteristic contours of the component.

After an exclusive visit that led us to explore the "secret rooms" of the brand, we had the privilege of conversing directly with Mr. Schmid. During this meeting, we had the opportunity to delve deeper into A. Lange & Söhne's strategy in tackling the challenges in the world of fine watchmaking, explore its future vision and understand how crucial it is for the brand to fully understand its customers and welcome them warmly in the single-brand boutiques.

Now enjoy the video above and don't forget to let us know what you think of the interview or send us your questions if you have any curiosity about A. Lange & Söhne.