TUDOR returns to the track and announces its official partnership with the brand new Visa Cash App RB Formula One Team.

As early as 1953, Tudor put one of its watches with the new automatic movement on the wrist of an endurance motorcycle rider who traveled a thousand miles. In the 60s, Tudor sponsored the Japan-based Tudor Watch Racing Team. The team included legendary Japanese drivers Jiro Yoneyama and Tomohiko Tsutsumi, who competed in a Tudor-colored Porsche 906. Both the Porsche and Tsutsumi appeared in Tudor advertisements in the 60s. In 1969, the team won the Suzuka 1000km endurance race, and both drivers went on to successful careers competing at Le Mans, Fuji and the Nürburgring.

Until we get to the recent support for IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR returns to the starting grid, alongside the team Visa Cash App RB in the world of Formula 1.

The Visa Cash App RB is a newly formed Formula 1 team, with a highly experienced driver in Daniel Ricciardo and the young talent Yuki Tsunoda at the wheel of the cars. The partnership with TUDOR is reflected not only in the presence of the logo on the cars and drivers' suits, but involves all aspects of the team, from management to engineering, highlighting a radical change to bring the team to the top of Formula 1.

Daniel Ricciardo & Yuki Tsunoda

In this new chapter in TUDOR's history in motorsport, the brand prepares to enter full swing into the 2024 Formula 1 season with the Visa Cash App RB Formula One team.