In the world of cinema, where artistic expression meets storytelling, the Oscars represent the pinnacle of recognition and celebration. As another awards season comes to a close, the 96th Academy Awards once again highlights the craft and brilliance of the film industry.

At the center of this celebration, Rolex, a beacon of precision and luxury, returns to curate the prestigious Greenroom, a sanctuary where nominees and presenters gather before taking to the stage, offering an experience that transcends the boundaries of time and place. space.

In 2024, Rolex's vision for the Oscars Greenroom draws inspiration from the lush beauty of the plant world. Echoing last year's homage to nature and environmental stewardship, this year's design seamlessly weaves together elements of the natural world – organic shapes and green hues – to create a mesmerizing environment. Evoking a sense of harmony and vitality, the Greenroom engages guests in a color universe dominated by shades of green, a nod to Rolex's ongoing commitment to sustainability and environmental consciousness.

Every detail within this plant kingdom bears the mark of Rolex's renowned craftsmanship, reflecting the precision and elegance synonymous with its timepieces. From intricate patterns reminiscent of watch bezels to smooth, brushed surfaces similar to watch dials, each element reflects the brand's unfailing dedication to excellence.

Sustainability is at the heart of Rolex's ethos, a principle that resonates throughout the Oscars Greenroom. By using responsibly sourced materials such as fibers, ceramics and glass, Rolex shows not only its commitment to protecting the environment but also its unshakable quality standards. This conscientious approach not only highlights Rolex's values ​​but also enriches the experience of everyone who enters the Greenroom.

At the heart of this oasis the new Oyster Perpetual Day-Date 40 in 18 ct Everose gold attracts attention. With its gray ombré dial and iconic President bracelet, this watch embodies luxury and prestige, standing as a testament to Rolex's legacy of excellence. Its presence in the Greenroom reflects the timeless appeal of iconic films, creating a link between watchmaking and cinematic craftsmanship.

Since 2017, Rolex's collaboration with the Academy of Motion Picture Arts and Sciences has deepened, highlighting a shared commitment to cultivating talent and preserving cultural heritage. As the Academy's Exclusive Watch and Proud Sponsor of the Oscars, Rolex continues to play a central role in celebrating the intersection of watchmaking and cinema, bridging the gap between tradition and innovation.

For over five decades, the Initiative PerpetualArts of Rolex has promoted artistic excellence in various disciplines, from music to architecture to cinema. Through partnerships and programs such as the Mentor and Protégé Initiative, Rolex reaffirms its commitment to fostering creativity and supporting the world's most talented artists, ensuring the arts continue to thrive for generations to come.