Rolex has revealed new details ahead of the submission of its building permit application, published on Friday in the Feuille officielle of the canton of Fribourg, including the first representation of the project, which is estimated to cost more than one billion Swiss francs.

For the construction of the new manufacture, the fifth of Rolex, located in Bulle in Switzerland, no fewer than eleven cranes will be used. The project will be carried out in phases and completed by 2030. The factory will extend for 380 metres. Rolex said the idea is to give it a “campus look.”

These are the words of the CEO of Rolex SA, in 2022 (at the time of the land acquisition) Jean-Frédéric Dufour:
"Rolex is pleased with the City of Bulle's decision to sell the land for the construction of a new manufacturing site. This strategic investment for the brand represents an important step in its long-term development. The next fifth site is ideally located between Geneva and Biel. Thanks to its geographical position, it confirms our unshakable attachment to "Swiss Made". With this new milestone in the history of manufacturing, Rolex is proud to participate in the development of the local economic fabric and to make it one of the new poles for transmitting its know-how to the new generations. "

The four buildings will be used for production and connected to each other to house “administration, support, catering, meeting rooms and rest areas,” according to Rolex. At the southern end, another 5-storey building, 32 meters high, will mark the main entrance.

Rolex will also establish a rainwater collection and treatment system for the surrounding land; no drinking water will be used for the 32.000 square meters of planned landscaping. The brand will also add 2.750 square meters of “amphibian-friendly wetland.”

Rolex will also plant 500 trees and all building roofs will be equipped with solar panels.

The new building is expected to be operational during 2029. Last year we talked to you of Rolex's commitment to increase production by building 3 temporary plants in Villaz-Saint-Pierre and Romont. The Romont site is scheduled to come into operation in early 2025. Between 250 and 300 people will be employed here, mostly new employees, who will receive training in Romont and then work in Bulle from 2029.