Chopard has been a loyal partner in the historic Mille Miglia endurance rally since 1988. Every year, Chopard's Mille Miglia collection returns in limited editions and gives life to countless sports watches inspired by classic cars. Although the 2020 edition of the rally is postponed until the end of October in light of the current situation, Chopard unveils this year's editions: two evi models [...]
In 1996 with Karl-Friedrich Schefeule, Chopard proudly inaugurated his Fleurier production and introduced a superb micro-rotor movement, the Caliber 1.96. This milestone of the brand has given life to a collection of high-end watches called LUC that embodies chopard's best watchmaking expertise, laying the foundation for numerous developments including [...]
With a communiqué issued a few hours after the one issued by Rolex/Tudor, Patek Philippe, Chanel and Chopard in which they communicated their decision to leave Baselworld definitively from 2021, here is the dry response of MCH Group, or the organizer of Baselworld. " It is with great surprise and equally great regret that the MCH Group takes note of the cancellation of the main esp [...]
A few hours ago the shocking news of Rolex, Tudor, Patek Philippe, Chopard and Chanel choosing not to participate in Baselworld 2021 and to inaugurate a new collaboration with the Fondation De La Haute Horlogerie. The five maisons mentioned above, in collaboration with the Fondation De La Haute Horlogerie (FHH) will organize their own fair at the beginning of April 2021 and the show s [...]
Chopard finally enters an abandoned segment for too long, that of all-steel sports timepieces with integrated bracelet, introducing the new Alpine Eagle collection. What for many from a superficial first glance, might seem banally a watch very similar to others, actually has a very precise identity, valid technical and stylistic arguments such as [...]
Yesterday, May 15th, the thirty-seventh re-enactment of the 1000 MIGLIA that this morning at 6:30 am saw the start of the second stage from Cervia – Milano Marittima with destination Rome, where there will be time control and the highly anticipated walkway in Via Veneto. Sponsor of the Chopard Event, which last year celebrated thirty years of partnership with the Mille Miglia, the "Most Beautiful Race of the M [...]
Chopard, the official partner of the Cannes Film Festival, which started today 14 May and will finish on the next 25th, launches a blue version of its ultra-thin LUC XPS women's model, dressed entirely in blue on a 18k white gold case and limited to only 10 pieces. Since Chopard became the official partner of the fascinating event dedicated to cinema in 1988, the creations of high jewelry of [...]
Also this year the appointment with the Grand Prix d'Horlogerie de Geneve (GPHG), now in its 17th edition, has been renewed. The winners were announced on the evening of Wednesday 8 November during the ceremony that took place at the Théâtre du Léman in Geneva. There are 72 pre-selected watches that contested the victory, but only one has won [...]