2 03, 2021

Richard Mille & Ferrari sign multi-year partnership

By |2021-03-06T10:36:07+00:00March 2nd, 2021|

After the conclusion of the ten-year partnership between Hublot and Ferrari, the most famous and important team of the F1 circus was left without a watchmaking sponsor and many were wondering who would take hublot's place. Well, on February 22, 2021 with a press release Ferrari and Richard Mille announced that they had signed a long-term partnership between the two companies that will go to [...]

28 10, 2020

Focus on Richard Mille RM 72-01 Lifestyle In-house Chronograph

By |2020-11-08T15:38:21+00:00October 28th, 2020|

"Are you going to find new ambassadors from different backgrounds than in the world of sports or cinema?" With this question ended my interview with Peter Harrison (CEO of Richard Mille EMEA) published last May 2020. After almost twenty years spent upsetting the world of watchmaking making it possible to use watches in highly risky situations [...]

4 10, 2020

Introducing, Introducing, 1 Richard Mille RM 27-04 "Rafa Nadal"

By |2020-10-27T01:02:45+00:00October 4th, 2020|

What is a Richard Mille? If a fan were to answer this question using only one watch to talk about this brand, he would most likely choose one of the versions of the RM 27, namely the models dedicated to tennis player Rafa Nadal.  Since 2010, the year of presentation of the reference RM 027, this collection has been able to constantly overcome itself and always move p [...]

2 07, 2020

Introducing RICHARD MILLE RM 11-05

By |2020-07-02T06:44:51+00:00July 2nd, 2020|

As he has now accustomed us to do, a little for the COVID-19 situation and a little for a precise marketing strategy, Richard Mille presented via Instagram with two dedicated posts the latest born in its wide range of references: the RM 11-05. As the most passionate of you will have already noticed, this new model belongs to the RM 11-XX series dedicated to chronographs, the trademark for u [...]

27 05, 2020

News Covid-19 Exports collapse

By |2020-05-27T11:23:20+00:00May 27th, 2020|

Now in doubt, the global COVID-19 pandemic has had and will have a heavy impact on the watchmaking sector. As we had already noted in recent months, after two consecutive months of decline (-9% in February and -22% in March), the Swiss Watch Federation (FHS) has just published its statistics for April 2020 and, as expected, exports have fallen [...]

11 05, 2020

Interview with Peter Harrison, CEO of Richard Mille EMEA

By |2020-05-11T21:10:34+00:00May 11th, 2020|

It's a huge pleasure to bring an exclusive interview with Peter Harrison, CEO for the EMEA market of none other than Richard Mille, to the pages of Perpetual Passion! To be precise, Peter is the CEO of Richard Mille EMEA, a joint venture founded in 2006 between Horometrie SA (the company that owns the Richard Mille brand) and Redgrave Luxury Ltd, Peter's company, to distribute RM n watches [...]

5 04, 2020


By |2021-04-03T20: 54: 19 + 00: 00April 5th, 2020|

Few haute horlogerie houses are able to devote the same attention to the women's world as their male counterparts. Although many watches are unisex, you rarely see large advertising campaigns or specialized press articles reserved for openly feminine watches, except for brands such as Bulgari or Cartier whose success also derives from the appreciate [...]

24 12, 2019


By |2020-04-14T10:03:40+00:00December 24th, 2019|

2019 is coming to an end. For watchmaking it has been, as always, a year full of news and surprises and, waiting for what it will reserve for us next year - starting from the announced increases of Rolex already from January 2020 to those of Audemars Piguet and Patek Philippe scheduled instead for February -, we relive with a special ranking what happened from January to today. The one that [...]

18 12, 2019

Introducing, Introducing, 1 RICHARD MILLE RM 33-02

By |2019-12-18T11:55:53+00:00December 18th, 2019|

Just two weeks after the presentation of the RM 11-04 Roberto Mancini, Richard Mille has just presented via social media the new RM 33-02, or the upgrade of the RM 33.  The RM 33 collection, originally presented in 2011 and renovated in 2015, represents the most classic and elegant declination that Richard Mille reserves for his watches. We are talking, in fact, about ultra-flat watches ("extra fla [...]