Rolex is opening three temporary production sites in Switzerland to meet demand that has soared in recent years. As reported by Bloomberg, construction of the facilities in the canton of Friborg will begin later this year with full operation expected in 2025. Just a few months ago, we told you about Rolex's intentions to open a new 1,1 [.. .]
The first quarter of hysterical rallies in 2022, followed by nine months of falling prices for the most traded watches from Rolex, Patek Philippe and Audemars Piguet, has followed broadly the same trajectory as other over-inflated assets such as tech stocks and cryptocurrencies . What a new report from investment bank Morgan Stanley suggests, however, is that luxury watches […]
Rolex officially enters the second-hand watch market with the "Rolex Certified Pre-Owned" initiative, offering customers the opportunity to purchase second-hand watches certified as authentic and guaranteed by the brand from their official dealers. According to the brand, “the Rolex Certified Pre-Owned program now allows dealers in the distribution network offices [...]
Rolex writes a new chapter in the history of diving watches by presenting the new Oyster Perpetual Deepsea Challenge 126067, the first titanium watch marketed by the brand and a true "King of the abyss" thanks to its record water resistance of 11 meters. The Deepsea Challenge is an adaptation of the experimental specimen designed for James Cameron which, on March 000, 26, [...]
A few months after the last price increase in the list, Rolex is again adjusting the prices of its watches for 2022. Again, as in 2020, these are spreads with an average of 5%. In this article you will find the Italian prices updated to November 2022, focusing on the most requested references from Rolex, in particular on the Professional models. R [...]
On Friday 23 September, Roger Federer took the field for his last professional match. The former world number 1 said goodbye to tennis by sharing the court with his great friend and rival Rafael Nadal at the Laver Cup. It was a memorable evening, which will enter the history of tennis and beyond, marking the end of an extraordinary era. . The 20-time Grand Slam champion didn't make it to hold back [...]
Since its inception, Rolex's philosophy has been based on perpetual improvement and continuous evolution in the pursuit of excellence. These values have led Rolex to establish relationships with organizations and personalities who with their actions have dictated the highest standards in the world of art and sport. The historical link between Rolex and motor racing is part of the universe [...]
Still off the tennis courts due to injury, Roger Federer was spotted this weekend at the 1 Formula 2022 Spanish Grand Prix with the new 126720VTNR GMT-Master II. The Swiss champion was a guest in the Mercedes garage during qualifying, where he was able to closely support Lewis Hamilton and George Russell. It is not the first time that the Swiss tennis champion [...]
Rolex presents the new Rolex Air-King 126900, making a reference strictly connected to the world of aviation even more sporty and professional, with new updates in terms of design and technique. Considered by many to be Rolex's entry-level model, the Oyster Perpetual AirKing has always had a close relationship with the world of aviation since its golden age of the 30s. Many pilos [...]