5 02, 2021

Introducing TAG Heuer Carrera Porsche Chronograph

By |2021-02-06T07: 14: 26 + 00: 00February 5th, 2021|

TAG HEUER AND PORSCHE have the strongest partnership ever between a car manufacturer and a watch brand. TAG HEUER AND PORSCHE have the strongest partnership ever between a car manufacturer and a watch brand. Fueled by a shared history that emphasizes innovation and car racing led by visionary families whose values of [...]

22 01, 2021


By |2021-01-22T12:29:50+00:00January 22nd, 2021|

The Swiss luxury watch brand welcomes Japanese tennis player Naomi Osaka, number 3 in the WTA rankings, as the brand's ambassador. Osaka is not only one of the best tennis players in the world, an exceptional athlete with a winning mentality, but she is also recognized as a socially committed activist who uses her platform to create a better world. Rarely in a [...]

22 01, 2021


By |2021-01-22T12:21:37+00:00January 22nd, 2021|

The Swiss watch brand announces the partnership with British golfer Tommy Fleetwood, the new ambassador who will be the face of the TAG Heuer Connected Golf Edition connected watch. Since 11 January, the twenty-nine-year-old English golfer five-time European Tour champion, since 2018 member of the European Ryder Cup Team is the new face of the connected watch designed for TAG Heue golf [...]

12 12, 2020

News Steve McQueen's Monaco Heuer records 'Racing Pulse' auction record from Phillip's NY

By |2020-12-13T22: 18: 40 + 00: 00December 12th, 2020|

Phillip's New York, Saturday, December 12, 2020 auction "RACING PULSE"- Steve McQueen's Tah Heuer Monaco was sold at auction at a record amount of $2,208,000, over 1,800,000 EUROS. The Heuer timepiece becomes the most expensive watch in the brand ever sold! The Monaco Heuer worn by Steve McQueen in the film "The 24 Hours of Le Mans" given by the actor to his personal mechanic Haig Alltounian [...]

22 10, 2020

News TAG Heuer – E-Commerce arrives in Italy

By |2020-10-22T12:27:24+00:00October 22nd, 2020|

The original operational platform since 2013 reached the United States, UK, Switzerland, Australia, Japan. TAG Heuer today develops its immersive online presence towards four other European countries: Italy, France, Germany and Spain. An online sales strategy that foresees further expansion in the near future. Among the pioneers of E-Commerce in the luxury watch segment, TAG Heuer [...]

2 10, 2020

News TAG Heuer Official Timekeeper of the thirtieth edition of the Nuvolari Grand Prix

By |2020-10-02T12: 29: 44 + 00: 00October 2nd, 2020|

Formula 1, Formula E, Indy 500, classic cars. A motor vocation that transcends disciplines, from avant-garde to vintage, a passion that animates the Swiss chronograph and sports watch brand since its foundation. Jack Heuer's electrocution for Carrera Panamericana Mexico was born in 1963 the series of racing sports chronographs par excellence: TAG Heuer Carrera. This year, the [...]

16 07, 2020

CONNECTED TO THE SCORE | With Edoardo Molinari we put the Tag Heuer Connected Golf to the test

By |2020-07-16T13: 17: 38 + 00: 00July 16th, 2020|

If we had already introduced Tag Heuer's new Connected on these pages thanks to the diligent piece of Domenico Sposato, we couldn't say we tried it in the field. And here we talk about the golf course, because the best of the Connected collection is the Golf Edition. Tech superstar, tested for us by a golfing technical superstar like Edoardo Molinari, who hosted us on the [...]

1 07, 2020

Focus On Christie's "Rare Watches." Watches not to be missed!

By |2020-07-01T20: 59: 29 + 00: 00July 1st, 2020|

After having spent these last few months confined to our homes and confined to our countries, we are finally back to travel and, fortunately, we can also take advantage of a nice weekend in Geneva by participating in the first 'physical' auctions of the year! Not to be missed is the 'Rare Watches' auction organized by the prestigious Christie's auction house that will take place on July 20th at the Four [...]

10 06, 2020

Introducing TAG Heuer Connected Golf Edition

By |2020-06-10T11:58:55+00:00June 10th, 2020|

The Swiss brand of prestigious watches and sports chronographs presents a new special interpretation of its connected watch dedicated to golf: the TAG Heuer Connected Golf Edition, powered by the TAG Heuer Golf app, a watch able to combine the typical elegance of golf and the unparalleled functionality of the app developed internally by TAG Heuer for an experiment [...]