7 07, 2021


By |2021-07-07T07:50:02+00:00July 7th, 2021|

IL MODELLO A386 FA IL SUO RITORNO IN UNA NUOVA VESTE: CHRONOMASTER ORIGINAL, LA NUOVA VERSIONE DEL PIÙ ICONICO TRA I MODELLI EL PRIMERO Originale nel nome e nella forma. Pochi segnatempo sono stati così influenti e iconici come lo Zenith A386, presentato nel 1969 come uno dei primi orologi in acciaio dotato del rivoluzionario calibro El Primero, in assoluto il primo movimento cronografico automati [...]

22 01, 2021


By |2021-01-22T12:41:51+00:00January 22nd, 2021|

Some decisive moments in life happen in a fraction of a second. A head-to-head towards the finish line, a ball kicked to perfection that goes into the net, but also an instinctive decision made at an important moment in life. Zenith is at the side of those who constantly evolve to realize their dreams with an equally rapid chronograph: the new Chronomaster Sport collection, in gra [...]

3 11, 2020

Introducing Zenith Defy Classic Carbon

By |2020-11-03T12: 21: 58 + 00: 00November 3rd, 2020|

A new carbon fiber robe for the DEFY Classic, with integrated bracelet, also made of carbon – an absolute novelty for an automatic watch. easier. Bolder. More innovative. Carbon fiber is appreciated for its rare mix of lightness and resistance, but also for its gritty and futuristic look. However, until now its use in watchmaking art was rather limited [...]

19 10, 2020

Introducing Zenith Chronomaster A384 Revival Lupin The Third Edition – Second Chapter

By |2020-10-19T07: 09: 42 + 00: 00October 19th, 2020|

Zenith presents the second edition of the Chronomaster Revival 'Lupin The Third', a new interpretation of the watch worn by Jigen's character in the Japanese Anime series, inspired by the Zenith A384 model of 1969. In 2019, Zenith launched a watch that we can say had been in preparation for almost 50 years: the Chronomaster A384 "Lupin The Third", the first watch ever [...]

10 06, 2020

News Frédéric Arnault new CEO of TAG Heuer Stéphane Bianchi to head LVMH Watches and Jewelry Division

By |2020-06-10T22:35:25+00:00June 10th, 2020|

The LVMH Group has had the pleasure of announcing in recent days the appointment of Frédéric Arnault as CEO of TAG Heuer starting on July 1st. His position at the helm of the company will see him play a role of supporting innovation and accelerating the development of TAG Heuer, as already on the occasion of the successful launch of the last Connected watch, after saying [...]

3 06, 2020

Introducing Zenith DEFY 21 ULTRAVIOLET

By |2020-06-03T11:29:25+00:00June 3rd, 2020|

ZENITH EXPLORES A NEW COLOR SPECTRUM WITH THE FIRST CHRONOGRAPHIC MOVEMENT OF PURPLE COLOR: THIS IS HOW THE NEW DEFY 21 ULTRAVIOLET WAS BORN. If we consider all the colors perceived by our eyes as frequencies of visible light, purple has the highest frequency ever, beyond which we reach invisible ultraviolet light. That's why it seemed natural to match this int color [...]

21 05, 2020

Introducing Zenith Chronomaster Revival Manufacture Edition

By |2020-05-21T21: 14: 25 + 00: 00May 21st, 2020|

2019 celebrated the 50th anniversary of El Primero, the first high-frequency automatic chronograph movement ever created. Although the anniversary has passed, Zenith continues to celebrate the legendary caliber with new and exclusive watches. On the occasion of the first Manufacture Edition, Zenith reproduced a prototype new dial for its most iconic chronograph. Chronomas [...]

12 05, 2020

"Came from the '69" | El Primero, Monaco and Speedmaster, which one would you like on your wrist?

By |2020-05-12T11:07:45+00:00May 12th, 2020|

Born in 1969, they wrote the history of sports chronographs and are now more beautiful than ever. What would you like on the wrist? In recent years the watchmaking houses have understood the importance of their Heritage, giving life to re-buildings that have delighted the palate of many of those enthusiasts who look with some nostalgia at the dials and proportions of timepieces born almost half a century [...]

7 05, 2020

News Swiss watchmaking ready for phase two

By |2020-05-07T08: 19: 20 + 00: 00May 7th, 2020|

In full compliance with all the health and hygiene recommendations issued by the Swiss Federal Council, starting from last week, employees engaged in production began to return to work, albeit with reduced hours and attendance. From Patek Philippe to Rolex, from the factories of the Kering group to those of LVMH, we start again, applying the strict security protocol [...]