“In 1988 I was in college. It was a time of exploration, of freedom. The same year the film "Le Grand Bleu" was released. He left a mark on me, he holds precious memories in me. I wanted my timepiece to be unique and to remind me of my passion for the ocean and unexplored nature. "Mr.IA The movie" The Big Blue "was the starting point for the personalization of [...]
"What I like most about a timepiece is the aesthetics, the charm, the curves. I imagined my personalization with a technical look embodied by a skeletonized movement that added an intense touch." The very essence of the craft of those of Artisans de Genève is to convey emotions and memories through the personalization of a customer's watch. A few months ago, a co [...]
The latest creation from the Artisans de Genève workshop is once again a very personal creation, a watch that has been customized and modified according to the wishes of a very famous client, passionate about the brand: Spike Lee. After its first customization in 2017, the award-winning screenwriter and director asked the lab again to modify one of its [...]
An ode to memories ... “For me Lake Maggiore is my childhood. This is where I spent all my family holidays, where my father passed on his love for sailing to me and where I understood the beauty and majesty of nature for the first time. I immediately understood that I wanted to recreate my memories of this place: a sense of nostalgia which, for me, means ic [...]
“Blue is my favorite color because it conveys refinement and excellence, values to which I commit myself on a daily basis. When I approached Artisans de Genève to define and create my ideal blue, I thought it was an impossible task. However, at every stage of our quest for the perfect blue, we have managed to transform every single element of the watch, to create a pure [...]
"A sailor's first storm is a nightmare thing that scares his heart and soul, but once it's over it shows how sweet life is." Paul Watson Legend has it that after looking into the eyes of a dying whale, Paul Watson made a lifelong vow to defend all creatures of the sea. Since 1977, on each of his expeditions for Sea Shepherd Con [...]
For race car drivers, nothing matters more than time. Constant co-driver, he sets the pace of every race, of every step, of every moment. And there is no other object that symbolizes a driver's relationship with time more than his watch. Formula 1 double world champion Mika Häkkinen visited the Artisans de Genève team in search of a personalization [...]
Fans of high-end watches are looking for more and more unique products, an object that tries to reflect, in the best possible way, its personality. Some brands offer bespoke watches, but companies that specialize in watch customization services are one way to exclusivity and personalization. Few of these companies exist, but, of course, Artisans d [...]
An incomparable game, a unique style; John McEnroe is an iconoclastic personality. A legend in the history of tennis. This incredible sample offered those at Artisans de Genève one of the biggest challenges: making a skeletonized version of his Submariner Date. John McEnroe wanted his watch to have a modern and elegant look, full of finesse. Extremely technical [...]
