Immediately after Watches & Wonders (formerly SIHH) and Baselworld announced the cancellation of their 2020 editions amid fears of a possible COVID-19 coronavirus pandemic, a group of brands had, as mentioned, decided they could react to this. situation, offering, through agility and ingenuity, a different approach to the presentation of new watches, giving life to the "Genev [...]
Some of the prestigious Swiss watch brands come together to create the "Geneva Watch Days 2020" at the end of April, a self-managed multi-brand watch event that is scheduled to take place in Geneva from April 26-29, 2020, just when Watches & Wonders 2020 was planned. Luxury watchmakers face turbulent times. The two main fairs, Watches & Wonders (ex SIHH) and Baselworl [...]
United we are stronger in the fight against disease! In support of the biennial Only Watch charity auction of unique timekeepers, two major brands, two independent watchmakers, two unique Maisons - de Bethune and Urwerk - have combined their creative energies to produce a watch capable of arousing curiosity and "touching" the senses . From the outside, we note, a crate made to challenge the [...]
De Bethune is particularly proud and pleased to learn that the two watches presented for the 2019 Grand Prix de l'Horlogerie de Genève have been confirmed for the official preselection of the jury and will attend the event next November. The yellow tones of DB28 in the male category A master in the art of thermal oxidation of metals, De Bethune continues to explore all [...]
25 October 2017 - The Swiss manufacturer De Bethune has recently announced the decision to sell part of its majority capital to an investment fund led by Pierre Jacques and Giovanni Perin, respectively CEO of the brand and private equity investor. As part of this operation, Denis Flageollet, co founder and COO De Bethune, will hold the majority stake in the company [...]