Circa Augusto Bassi

EDITOR-IN-CHIEF | Born in Piacenza on May 4, 1977, after a thesis in History of Contemporary Political Thought and an internship at the Ansa agency, he was a curator for Il Tempo, Italia Oggi and il Domenicale. For seven years he signed Monsieur, Arbiter, Spirito DiVino, Mestieri d'Arte, he has been a professional since 2010. He seems to be an authoritative reviewer of the male imagination; whatever that means. He is a watch editor for the Officiel and a collaborator of Revolution.
19 12, 2021

Publishing | Let's save Christmas by giving ourselves a watch

Di |2021-12-21T02:55:44+01:00December 19th, 2021|

The holidays are now approaching and will soon enter our homes even without showing the super green pass. In an age that damages the soul to desecrate the nativity and to create spiritual distancing, we will try to bring the gift back to its deepest dimension. The gift comes out of the empire of exchange, where everything is fungible, to enter like a comet star in the sky of the unsustained [...]

7 12, 2021

Publishing | "Speculation" from Tiffany

Di |2021-12-09T03:05:39+01:00December 7th, 2021|

The Nautilus designed by Tiffany & Co. has come to us as an epiphany. And we talk about nothing else, it goes without saying. A commercial operation that becomes an epochal archetype of bad taste. Vulgar in the shameless speculative purposes, vulgar in the execution, which with that bluish patacca rapes the sober depth of the original Jumbo 3700/1, winking at the remade wives of some ru [...]

14 10, 2021

“DRIVING ME CRAZY” | Discovering the new Carrera with Tag Heuer and Porsche

Di |2021-10-14T20:23:38+01:00October 14th, 2021|

Along the iconographic horizon of sports mechanics, Tag Heuer and Porsche follow the same ideal flyline. Their names have always chased and surpassed each other in a glorious carrera just as their symbols intertwined in 1971 and forever on the Steve McQueen / Michael Delaney racing suit aboard a Porsche 917 in the Le Mans movie. Steve McQueen wears the Heuer Monaco while filming [...]

13 04, 2021

Watches & Wonders 2021, time remotely

Di |2021-06-22T17:02:17+01:00April 13th, 2021|

The Geneva edition of Watches & Wonders 2021 - forcibly made online by the pandemic - is wrapping up as I write this. While waiting to return to Shanghai for the second act of the event, the inevitable popularization of a common digital platform generated, par opposition, greater attention to the products of the event; the only nucleus of aggregations [...]

16 10, 2020

PANERAI 2020, between cool licenses and martial pride

Di |2020-10-23T00:56:24+01:00October 16th, 2020|

This year Panerai celebrated the 70th anniversary of the Luminor patent, which refers to tritium and the post-war period. But in this editorial I am not going to retrace the glorious and stormy history of the most important Italian watchmaking brand since the literature in this regard is very rich and profound. I rather want to climb astride a slow-running torpedo, in the attempt [...]

16 07, 2020

CONNECTED TO THE SCORE | With Edoardo Molinari we put the Tag Heuer Connected Golf to the test

Di |2020-07-16T13:17:38+01:00July 16th, 2020|

If we had already introduced the new Tag Heuer Connected on these pages thanks to the diligent piece of Domenico Sposato, we could not say that we had tried it on the field. And here we are talking about the golf course, because the best of the Connected collection is the Golf Edition. A champion of technology, tested for us by a champion of golf technique like Edoardo Molinari, who hosted us on the [...]

4 05, 2020

HOW TO CHOOSE A WATCH: passion, reason and wallet

Di |2020-05-05T11:32:08+01:00May 4th, 2020|

In all these years of acquaintance with manufacturing, the question I received most often, from friends, friends and acquaintances, was: which watch do you recommend? If I prefer not to give suggestions to the ladies due to inevitable sexist inadequacies, for males a vademcum is useful to avoid bad blows. I therefore find it beneficial to inspire a critical approach to choice, which is virtue [...]

29 04, 2020

MUSE ON THE MOVE | Choose your liaison Ambassador - Maison

Di |2020-04-30T03:16:02+01:00April 29th, 2020|

There are two lineages of ambassadors: those who look like OVS mannequins to which a watch has been tied and those who spontaneously introject its movement. After so many years in the industry, we recognize them at a glance. Although it is always inadvisable to buy for "mimesis" with the testimonial, it is good to recognize that nothing enhances an accessory as much as the grace that brings it. And if the man [...]

26 04, 2020

Editorial: Watches & Wonders 2020, Look and don't touch

Di |2021-04-03T20:54:02+01:00April 26th, 2020|

Watches & Wonders 2020 will be remembered as the first multimedia, connected, digital, watchmaking fair. An epochal turning point accelerated and made mandatory by the pandemic. The closing of the trade fairs as we knew them is the end of an idea of ​​popularization that was propelled by the generation of our grandparents. It is the end of a purchase idea that was propelled by [...]

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