30 03, 2022

W & W2022 | Introducing Tag Heuer Carrera Plasma

Di |2022-03-31T00:18:49+01:00March 30th, 2022|

On the occasion of Watch & Wonders2022, Tag Heuer amazes everyone with the introduction of the Carrera Plasma, reinterpreting the concept introduced by TAG HEUR of watch / jewel in an innovative way. The basis of this new concept is the "workhorse" of TAG HEUER, the Carrera, a watch that manages to combine sportiness and elegance but, in this new guise, enriched with diamonds created in [...]

5 11, 2021


Di |2021-11-05T12:15:15+01:00November 5th, 2021|

TAG Heuer announces its return to the Only Watch charity auction with the TAG Heuer Only Watch Carbon Monaco, a unique, high-end piece made entirely of carbon and finished by hand. The watch will be auctioned at Only Watch 2021, the biennial charity watch auction, which will be held this year in Geneva on November 6. "Only Watch has become one of the highlights of the [...]

5 02, 2021

Introducing TAG Heuer Carrera Porsche Chronograph

Di |2021-02-06T07:14:26+01:00February 5th, 2021|

TAG HEUER AND PORSCHE forge the strongest partnership ever between a car manufacturer and a watch brand. TAG HEUER AND PORSCHE forge the strongest partnership ever between a car manufacturer and a watch brand. Fueled by a shared history that places an emphasis on innovation and motor racing driven by visionary families whose values ​​of [...]

22 01, 2021


Di |2021-01-22T12:29:50+01:00January 22nd, 2021|

The Swiss luxury watch brand welcomes Japanese tennis player Naomi Osaka, number 3 on the WTA rankings, as brand ambassador. Not only is Osaka one of the best tennis players in the world, an outstanding athlete with a winning mindset, she is also recognized as a socially engaged activist who uses her platform to create a better world. Rarely in a [...]

22 01, 2021


Di |2021-01-22T12:21:37+01:00January 22nd, 2021|

The Swiss watch brand announces its partnership with English golfer Tommy Fleetwood, the new ambassador who will be the face of the TAG Heuer Connected Golf Edition connected watch. Since 11 January, the twenty-nine year old English golfer five times European Tour champion, member of the European Ryder Cup Team since 2018 is the new face of the connected watch designed for TAG Heue golf [...]

12 12, 2020

News Steve McQueen's Monaco Heuer records 'Racing Pulse' auction record at Phillip's NY

Di |2020-12-13T22:18:40+01:00December 12th, 2020|

Phillip's New York, Saturday 12 December 2020 “RACING PULSE” auction - Steve McQueen's Tah Heuer Monaco was auctioned for a record $ 2.208.000, over 1.800.000 EURO. The Heuer timepiece becomes the brand's most expensive watch ever sold! The Monaco Heuer worn by Steve McQueen in the film "The 24 Hours of Le Mans" given by the actor to his personal mechanic Haig Alltounian [...]

22 10, 2020

News TAG Heuer - E-Commerce arrives in Italy

Di |2020-10-22T12:27:24+01:00October 22nd, 2020|

The original platform operational since 2013 reached the United States, UK, Switzerland, Australia, Japan. TAG Heuer is now developing its immersive online presence to four other European countries: Italy, France, Germany and Spain. An online sales strategy that foresees further expansion in the near future. Among the pioneers of E-Commerce in the luxury watch segment, TAG Heuer [...]

2 10, 2020

News TAG Heuer Official Timekeeper of the thirtieth edition of the Nuvolari Grand Prix

Di |2020-10-02T12:29:44+01:00October 2nd, 2020|

Formula 1, Formula E, Indy 500, classic cars. A motoring vocation that transcends disciplines, from avant-garde to vintage, a passion that has driven the Swiss chronograph and sports watch brand since its foundation. From the electrocution of Jack Heuer for the Carrera Panamericana Mexico was born in 1963 the series of racing sports chronographs par excellence: TAG Heuer Carrera. This year, the [...]

16 07, 2020

CONNECTED TO THE SCORE | With Edoardo Molinari we put the Tag Heuer Connected Golf to the test

Di |2020-07-16T13:17:38+01:00July 16th, 2020|

If we had already introduced the new Tag Heuer Connected on these pages thanks to the diligent piece of Domenico Sposato, we could not say that we had tried it on the field. And here we are talking about the golf course, because the best of the Connected collection is the Golf Edition. A champion of technology, tested for us by a champion of golf technique like Edoardo Molinari, who hosted us on the [...]

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