1410, 2021

“DRIVING ME CRAZY” | Discovering the new Carrera with Tag Heuer and Porsche

by |October 14th, 2021|

Along the iconographic horizon of sports mechanics, Tag Heuer and Porsche follow the same ideal flyline. Their names have always chased and surpassed each other in a glorious carrera just as their symbols intertwined in 1971 and forever on the Steve McQueen / Michael Delaney racing suit aboard a Porsche 917 in the Le Mans movie. Steve McQueen wears the Heuer Monaco while filming [...]

1403, 2023

News| Rolex is building 3 new factories to meet the exponential demand for its watches

by |March 14th, 2023|

Rolex is opening three temporary production sites in Switzerland to meet demand that has soared in recent years. As reported by Bloomberg, construction of the facilities in the canton of Friborg will begin later this year with full operation expected in 2025. Just a few months ago, we told you about Rolex's intentions to open a new 1,1 [.. .]

203, 2023

Amarcord | The Rolex Jackie Stewart Celebrity Challenge

by |March 2nd, 2023|

Between the 60s and 80s, watchmaking was in turmoil. Wristwatches evolved in search of new mechanical and stylistic solutions, watchmaking marketing experimented with new worlds, new forms of communication also thanks to the help of Ambassadors such as Jackie Stewart and a brand that has always been at the forefront in the development of philanthropic projects: Rolex. Sample of [...]

2002, 2023

Recommended Reading: Rolex, Audemars Piguet and Patek Philippe outperform cryptocurrencies and the stock market 

by |February 20th, 2023|

The first quarter of hysterical rallies in 2022, followed by nine months of falling prices for the most traded watches from Rolex, Patek Philippe and Audemars Piguet, has followed broadly the same trajectory as other over-inflated assets such as tech stocks and cryptocurrencies . What a new report from investment bank Morgan Stanley suggests, however, is that luxury watches […]

2701, 2023

With the new Speedmaster Super Racing, OMEGA is setting new standards in precision

by |January 27th, 2023|

Omega has unveiled the new Speedmaster Super Racing, a new watch that encloses the top of the brand's technology. Eg? The new SpirateTM. The Omega Speedmaster Super Racing is in fact the first timepiece equipped with OMEGA's SpirateTM technology, a recent innovation that allows micro-regulations of the watch's gear during the setting phase and... record-breaking precision [...]

101, 2023

News | The new Rolex 2023 list prices

by |January 1st, 2023|

New year, new price increases at Rolex for this 2023. The brand is once again adjusting the prices of its watches after two increases in 2022. In this article you will find the Italian prices updated on January 1st 2023, focusing on the most requested references of Rolex house, in particular on the Professional models. ROLEX COSMOGRAPH DAYTONA Presented in 2013, on the occasion [...]

1812, 2022

P| Movies, Bill Murray wears an Audemars Piguet 5448 in 'Scrooged'

by |December 18th, 2022|

Scrooged by Richard Donner is now a great classic of the Christmas holidays. While the versions of Charles Dickens' "A Christmas Carol" are countless and all closely related to the original tale, Scrooged is different. In 1988, Bill Murray starred as Ebenezer Scrooge in Scrooged, a dark comedic adaptation of Charles Dickens' "A Christmas Carol." A parody of the tale [...]

1412, 2022

introducing | UNIMATIC X MASSENA LAB, unveiled two new MODEL Quattro in Bronze

by |December 14th, 2022|

UNIMATIC in collaboration with Massena Lab, the creative studio founded by William Massena, presents the LAB U4S-BRZ-ML and U4S-BRZ-MLL "unlocking" as if we were in a videogame a new, unprecedented material for the brand: Bronze. It's been a few days since the Swiss Institute's "Time for Art" charity auction, in collaboration with Phillips in Association with Bacs & R [...]

712, 2022

P | Movies, “The Thomas Crown Affair” Steve McQueen between Jaeger LeCoultre and a rare Cartier Allongée

by |December 7th, 2022|

Raise your hand who wouldn't have wanted to empathize, even if only for a moment, in the shoes of Steve McQueen and the very rich gentleman thief Thomas Crown? The Thomas Crown Case is not simply a film, it is a photograph of a world, of an era that is certainly as fascinating as that of the 60s. Starting with the likes of Steve McQueen and the alluring Faye Dunaway, this classic [...]

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