12 12, 2023

News | Breitling acquires Universal Genève and announces the relaunch of the Swiss watchmaking icon

Di |2024-01-05T11:45:43+01:00December 12th, 2023|

Breitling has officially announced the acquisition of Universal Genève, marking the beginning of a new chapter for a brand renowned for its artistic excellence and watchmaking innovation. This strategic step promises to bring back to its rightful place a name that has always been synonymous with prestige in the world of luxury timepieces. Georges Kern, CEO of Breitling, shared the [...]

29 04, 2020

MUSE ON THE MOVE | Choose your liaison Ambassador - Maison

Di |2020-04-30T03:16:02+01:00April 29th, 2020|

There are two lineages of ambassadors: those who look like OVS mannequins to which a watch has been tied and those who spontaneously introject its movement. After so many years in the industry, we recognize them at a glance. Although it is always inadvisable to buy for "mimesis" with the testimonial, it is good to recognize that nothing enhances an accessory as much as the grace that brings it. And if the man [...]

26 04, 2020

Editorial: Watches & Wonders 2020, Look and don't touch

Di |2021-04-03T20:54:02+01:00April 26th, 2020|

Watches & Wonders 2020 will be remembered as the first multimedia, connected, digital, watchmaking fair. An epochal turning point accelerated and made mandatory by the pandemic. The closing of the trade fairs as we knew them is the end of an idea of ​​popularization that was propelled by the generation of our grandparents. It is the end of a purchase idea that was propelled by [...]

17 04, 2020

Introducing Breitling Chronomat B01 42 with Rouleaux strap and the "Frecce Tricolori" Re-Edition

Di |2020-04-17T12:10:22+01:00April 17th, 2020|

One of Breitling's most famous designs is back, an icon of the 80s: the Chronomat. The first watch to bear this name was a 1940 chronograph, which was one of the first watches with a slide rule bezel. However, for most watch enthusiasts the name Chronomat refers to an icon from the 80s, one of Breitling's most powerful designs. And today, the brands [...]

3 04, 2020

Breitling News - Production resumes on Monday

Di |2020-04-14T09:41:01+01:00April 3rd, 2020|

Last night, during an Instagram live with journalist Viviana Shanks (Watchonist), Breitling CEO Georges Kern announced that the Breitling manufacturing plant in La Chaux-de-Fonds, Switzerland, will reopen on Monday 6 April. Nothing new on the Grenchen factory. Both production sites had been closed as of March 19 due to the Coron emergency [...]

30 03, 2020

Introducing Breitling Top Time Limited Edition with digital passport

Di |2020-04-14T09:43:18+01:00March 30th, 2020|

More than half a century after the introduction of its Top Time watch, Breitling launches a revamped and refined model. When released in the 60s, the Breitling Top Time was supposed to be a wrist chronograph intended for motorsport professionals and, why not, airplane pilots. Like the 60s model that inspired it, the new Breitling Top Time has [...]

3 03, 2020

News Some of the leading Swiss watch brands come together to create Geneva Watch Days 2020

Di |2020-04-14T09:57:50+01:00March 3rd, 2020|

Some of the prestigious Swiss watch brands come together to create the "Geneva Watch Days 2020" at the end of April, a self-managed multi-brand watch event that is scheduled to take place in Geneva from April 26-29, 2020, just when Watches & Wonders 2020 was planned. Luxury watchmakers face turbulent times. The two main fairs, Watches & Wonders (ex SIHH) and Baselworl [...]

16 05, 2018

BREITLING presents the Breilting Triathlon Squad and enlists three stars of the triple discipline

Di |2018-05-16T10:38:46+01:00May 16th, 2018|

[: en] For Breitling the 'Kern Revolution' has begun. Just as anticipated in our article at the start of the new Breitling era, the change is 360 °: not only a new range of timepieces, such as the Navitimer 8 collection, but also a change in marketing strategy aimed at bringing the watches. preferred by aviators, not only on pilots and events related to aviation but also [...]

29 01, 2018

Introducing BREITLING Navitimer 8, a tribute to the past and the future by George Kern

Di |2018-01-29T17:17:17+01:00January 29th, 2018|

And here we are finally after long months of silence talking to you about the 'reborn' Breitling. To tell the truth, the Grenchen house never left us, but it is undeniable that many of us following the acquisition by CVC and the new CEO George Ken have wondered in which direction the aviators' favorite brand would turn. In our article "George Kern will bring Breitling v [...]

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