12 04, 2024

Recommended Reading: Rolex CEO Jean-Frédéric Dufour on the challenges facing the watch industry

Di |2024-04-13T09:07:09+01:00April 12th, 2024|

The Swiss newspaper NZZ recently published a rich interview with Jean-Frédéric Dufour, CEO of Rolex and President of the Watches and Wonders Foundation, together with Matthieu Humair, Chief Operating Officer of the show. Starting this week, the Watches and Wonders watch fair is being held in Geneva, and will last for a whole week. During this event, 54 prestigious brands p [...]

11 04, 2024

Rolex brings light to the abyss with the new Deepsea entirely in 18K gold

Di |2024-04-11T08:08:20+01:00April 11th, 2024|

Rolex presents a new variant of the Oyster Perpetual Deepsea. For the first time, this dive watch is offered in 18k yellow gold and features a blue Cerachrom bezel with ceramic 60-minute graduations, accompanied by a blue lacquered dial embellished with "DEEPSEA" lettering in dusty yellow. Its weight? 320 grams! This edition also introduces a technical innovation: [...]

9 04, 2024

ROLEX offers the PERPETUAL 1908 with guilloche dial in platinum

Di |2024-04-13T15:55:08+01:00April 9th, 2024|

Rolex presents a new version of the Perpetual 1908, launched last year. In 2024, the watch is coated in 950 platinum and graced with an ice blue dial with a guilloche rice grain pattern. This rosette design is distinctive for its repeating three-dimensional geometric pattern that extends across the surface of the dial, starting from the small seconds counter at 6 o'clock [...]

9 04, 2024


Di |2024-04-09T09:29:29+01:00April 9th, 2024|

Rolex has introduced two new Oyster steel versions of the Oyster Perpetual GMT-Master II. Both feature a two-tone 24-hour graduated Cerachrom insert in gray and black ceramic – introduced last year – whose graduation is clearly visible thanks to its platinum coating, applied via PVD (Physical Vapor Deposition). The first watch is equipped with an Oyster bracelet, [...]

10 03, 2024


Di |2024-03-11T14:06:33+01:00March 10th, 2024|

In the world of cinema, where artistic expression meets storytelling, the Oscars represent the pinnacle of recognition and celebration. As another awards season comes to a close, the 96th Academy Awards once again highlights the craft and brilliance of the film industry. At the center of this celebration, Rolex, a beacon of precision and luxury, returns to care [...]

16 02, 2024

The new ROLEX Milgauss it will be resistant to 40'000 Gauss? Discovering the new Rolex Patent

Di |2024-02-17T17:30:21+01:00February 16th, 2024|

Watches & Wonders 2024 will see the return of the Rolex Milgauss? As you know, we are not used to making predictions, but what is certain is that Rolex filed a patent last year which promises to raise 40'000 Gauss the anti-magnetic properties of its watches. Rolex engineers realized that to increase the current anti-magnetic rating, it was necessary to change [...]

22 01, 2024

Rolex, Patek Philippe and Audemars Piguet prices fall for the seventh consecutive quarter

Di |2024-01-22T14:28:20+01:00January 22nd, 2024|

Prices in the secondary market fell 13% last year, across all makes and models, a steeper decline than in the full year of 2022, despite it being the year in which prices peaked in the first quarter and then declined. from April onwards. Over a three-year period, prices in the secondary market have followed a fluctuating path, but still remain [...]

19 01, 2024

ROLEX and ROCCA1794 Inaugurate the new boutique in the "Salotto" of Milan

Di |2024-01-19T12:03:14+01:00January 19th, 2024|

The new Rolex boutique in Galleria Vittorio Emanuele II was inaugurated thanks to the collaboration between the prestigious Genevan brand and the only chain of luxury jewelery and watch shops present in Italy, Rocca. After several years of work, Rolex and Rocca have opened the new boutique in the famous Galleria Vittorio Emanuele II in Milan. This position, undoubtedly among the most [...]

2 01, 2024

The new Rolex 2024 list prices

Di |2024-01-02T23:02:18+01:00January 2nd, 2024|

New year new price list. Starting from January 1, 2024, Rolex adjusts its price list, based on the continuous strengthening of the Swiss Franc against the US Dollar and the Euro, inflation and production costs. This year the average increase is around 4% compared to 2023 prices. Last year, on average, most Rolex watches recorded [...]

Back to the top