Rolex pays tribute to its colored Oyster Perpetuals with a 'celebratory' model that brings together the five colors introduced to the range in 2020. Chromatic effervescence and graphic euphoria are made possible by artistry and mastery of technique. The creation of the dial, carried out in compliance with the strict conditions envisaged to avoid any contamination of the [...]
A few years after the new Explorer reference, Rolex introduces a 40 mm diameter model. The latter guarantees greater legibility and maintains the qualities that made the Explorer, one of Rolex's first tool watches, a reference that has spanned the ages. The new Explorer 40 is made of Oystersteel, an alloy exclusive to Rolex. L [...]
The 2023 edition of Watches&Wonders coincides with the anniversary, the 60th to be precise, of the Rolex Daytona. Iconic watch par excellence, it has crossed the threshold of motor racing circuits in recent decades thanks to its emblematic aesthetics and its performance, to establish itself as the most coveted chronograph by enthusiasts of the brand. On the occasion of the sixtieth anniversary of the model, [...]
For this 2023 edition of Watches & Wonders, Rolex unveils a new watch, the Perpetual 1908. Unlike the brand's more sporty Professional watches, this new model is elegant, classic and contemporary. The Perpetual 1908 incorporates the historic codes of the brand as well as its multiple watchmaking innovations, this model marks the beginning of a new chapter in the pursuit of [...]
Rolex is opening three temporary production sites in Switzerland to meet demand that has soared in recent years. As reported by Bloomberg, construction of the facilities in the canton of Friborg will begin later this year with full operation expected in 2025. Just a few months ago, we told you about Rolex's intentions to open a new 1,1 [.. .]
Between the 60s and 80s, watchmaking was in turmoil. Wristwatches evolved in search of new mechanical and stylistic solutions, watchmaking marketing experimented with new worlds, new forms of communication also thanks to the help of Ambassadors such as Jackie Stewart and a brand that has always been at the forefront in the development of philanthropic projects: Rolex. Sample of [...]
New year, new price increases at Rolex for this 2023. The brand is once again adjusting the prices of its watches after two increases in 2022. In this article you will find the Italian prices updated on January 1st 2023, focusing on the most requested references of Rolex house, in particular on the Professional models. ROLEX COSMOGRAPH DAYTONA Presented in 2013, on the occasion [...]
Rolex writes a new chapter in the history of diving watches by presenting the new Oyster Perpetual Deepsea Challenge 126067, the first titanium watch marketed by the brand and a true "King of the abyss" thanks to its record water resistance of 11 meters. The Deepsea Challenge is an adaptation of the experimental specimen designed for James Cameron which, on March 000, 26, [...]
A few months after the last price increase in the list, Rolex is again adjusting the prices of its watches for 2022. Again, as in 2020, these are spreads with an average of 5%. In this article you will find the Italian prices updated to November 2022, focusing on the most requested references from Rolex, in particular on the Professional models. R [...]