8 07, 2022

Cassetti Firenze inaugurates the new Rolex Service Center

Di |2022-07-08T00:17:02+01:00July 8th, 2022|

Cassetti is a family business that, over the generations, has managed to expand becoming a real Italian reference point and beyond, for the sale of watches and jewelry. The company was founded in 1926 thanks to Renzo Cassetti, heir to the tradition of the master engravers where his production will specialize in hand-worked and chiseled silverware; starting from a small [...]

24 05, 2022

Spotted | Roger Federer wears the new Rolex GMT-Master II 126720VTNR at the 2022 Spanish GP

Di |2022-05-24T22:08:43+01:00May 24th, 2022|

Still off the tennis courts due to injury, Roger Federer was spotted this weekend at the 1 Formula 2022 Spanish Grand Prix with the new 126720VTNR GMT-Master II. The Swiss champion was a guest in the Mercedes garage during qualifying, where he was able to closely support Lewis Hamilton and George Russell. It is not the first time that the Swiss tennis champion [...]

30 03, 2022

W&W 2022 | Introducing Rolex Air-King 126900

Di |2022-03-30T09:45:47+01:00March 30th, 2022|

Rolex presents the new Rolex Air-King 126900, making a reference strictly connected to the world of aviation even more sporty and professional, with new updates in terms of design and technique. Considered by many to be Rolex's entry-level model, the Oyster Perpetual AirKing has always had a close relationship with the world of aviation since its golden age of the 30s. Many pilos [...]

24 12, 2021

Dear Santa Claus! Here are the watches we would like under the tree

Di |2021-12-24T16:58:17+01:00December 24th, 2021|

Dear friends of Perpetual Passion, it is Christmas Eve. We spent the whole year reviewing, looking and craving new or vintage watches at the auctions we attended. These days of celebration bring us all a little bit like children. So we decided to draw up a wish list, with no limits of budget, as well as imagination, which we want to share with you [...]

13 12, 2021

Introducing | “The Winter Tee” the official Perpetual Passion t-shirts, Inspired by one of our favorite watches

Di |2021-12-14T15:10:09+01:00December 13th, 2021|

As many of you may have noticed, given the temperatures close to freezing these days, winter is upon us and with great enthusiasm I present to you the "Winter Tee" by Perpetual Passion, our official t-shirt in collaboration with the artist French The Watchoniste. The inspiration comes from a splendid photo by Jean Genoud, reworked by the French artist @watchoniste exclusively [...]

27 09, 2021

ROLEX finally expresses itself on the lack of offer of its watches

Di |2021-09-27T16:30:09+01:00September 27th, 2021|

In recent years, we have been witnessing an exponential increase in the phenomenon we have called "Rolex fever". The increase in demand has grown inversely proportional to the decrease in supply by Rolex. What at first seemed a phenomenon linked to the professional watch of the brand par excellence, the Rolex Cosmograph Daytona in steel [...]

26 09, 2021

Sir Ben Ainslie's brand new ROLEX Yacht-Master 42 in RLX Titanium

Di |2021-09-26T15:12:24+01:00September 26th, 2021|

Rolex has always been close to the nautical world and actively participates by sponsoring the most important events of this fascinating universe such as the SailGP, a revolutionary event in the world of sailing, of which Rolex is Presenting Partner and Official Watch. The SailGP was created in 2018 and is an international sailing tournament that sees the most advanced technologies at work [...]

16 07, 2021

Spotted | The watches of the Italian National Champion of Euro 2020

Di |2021-07-16T12:57:07+01:00July 16th, 2021|

"It's coming to Rome". The Italian national team is back on Italian soil after the historic victory at Euro 2020 against England, where it met the President of the Republic Sergio Mattarella and Prime Minister Draghi. After these important institutional commitments, the team led by Roberto Mancini went along the streets of Rome where the parade on the open bus, flooded [...]

27 06, 2021

Roger Federer wears a Rolex Oyster Perpetual 124300 "Yellow" during the pre Wimbledon 2021 press conference

Di |2021-06-27T16:06:16+01:00June 27th, 2021|

The link between Roger Federer and Rolex is no mystery. The now legendary Swiss tennis player has been one of the few ambassadors of the Geneva house for many years and we have often seen him wearing iconic Rolex watches, also thanks to his contribution. A true Gentleman on and off the pitch, Roger Federer is an example of dedication, determination and perseverance. All qualities that [...]

Read more