16 09, 2023

Introducing | The new TUDOR Pelagos FXD ref. 25717n

Di |2023-09-16T16:54:22+01:00September 16th, 2023|

Two years after its first appearance, the new Pelagos FXD pays homage to decades of collaboration between the Swiss company and the US Navy by revisiting, in a modern key, the historic Milsub 7016 with monobloc titanium case, the now inevitable "Snowflake" hands and the manufacture caliber MT5602 (COSC) which guarantees 70 hours of power reserve. Credits: H [...]

24 08, 2023


Di |2023-08-24T22:49:45+01:00August 24th, 2023|

Rolex bought Bucherer, one of the largest luxury watch dealers in the world. Bucherer has 15 showrooms in Swiss stores, over 30 stores in the US, five in Germany, five in the UK, and some of the most prestigious properties in France, Austria and Denmark. Following Jörg Bucherer's choice to sell the business of his company, in the absence of [...]

27 03, 2023

W&W2023 | Rolex celebrates the Oyster Perpetual line with the new “Celebration” OPs

Di |2023-03-27T13:12:33+01:00March 27th, 2023|

Rolex pays tribute to its colored Oyster Perpetuals with a 'celebratory' model that brings together the five colors introduced to the range in 2020. Chromatic effervescence and graphic euphoria are made possible by artistry and mastery of technique. The creation of the dial, carried out in compliance with the strict conditions envisaged to avoid any contamination of the [...]

27 03, 2023

W&W2023 | Rolex introduces a new 40mm Explorer

Di |2023-03-27T12:42:04+01:00March 27th, 2023|

A few years after the new Explorer reference, Rolex introduces a 40 mm diameter model. The latter guarantees greater legibility and maintains the qualities that made the Explorer, one of Rolex's first tool watches, a reference that has spanned the ages. The new Explorer 40 is made of Oystersteel, an alloy exclusive to Rolex. L [...]

27 03, 2023

W&W2023 | With the new Cosmograph Daytona ROLEX redesigns the myth

Di |2023-03-27T12:42:11+01:00March 27th, 2023|

The 2023 edition of Watches&Wonders coincides with the anniversary, the 60th to be precise, of the Rolex Daytona. Iconic watch par excellence, it has crossed the threshold of motor racing circuits in recent decades thanks to its emblematic aesthetics and its performance, to establish itself as the most coveted chronograph by enthusiasts of the brand. On the occasion of the sixtieth anniversary of the model, [...]

27 03, 2023

W&W2023 | Rolex unveils the new Perpetual 1908

Di |2023-03-27T12:42:21+01:00March 27th, 2023|

For this 2023 edition of Watches & Wonders, Rolex unveils a new watch, the Perpetual 1908. Unlike the brand's more sporty Professional watches, this new model is elegant, classic and contemporary. The Perpetual 1908 incorporates the historic codes of the brand as well as its multiple watchmaking innovations, this model marks the beginning of a new chapter in the pursuit of [...]

14 03, 2023

News| Rolex is building 3 new factories to meet the exponential demand for its watches

Di |2023-03-14T15:42:06+01:00March 14th, 2023|

Rolex is opening three temporary production sites in Switzerland to meet demand that has soared in recent years. As reported by Bloomberg, construction of the facilities in the canton of Friborg will begin later this year with full operation expected in 2025. Just a few months ago, we told you about Rolex's intentions to open a new 1,1 [.. .]

2 03, 2023

Amarcord | The Rolex Jackie Stewart Celebrity Challenge

Di |2023-03-07T17:07:08+01:00March 2nd, 2023|

Between the 60s and 80s, watchmaking was in turmoil. Wristwatches evolved in search of new mechanical and stylistic solutions, watchmaking marketing experimented with new worlds, new forms of communication also thanks to the help of Ambassadors such as Jackie Stewart and a brand that has always been at the forefront in the development of philanthropic projects: Rolex. Sample of [...]

1 01, 2023

News | The new Rolex 2023 list prices

Di |2023-01-02T11:40:30+01:00January 1st, 2023|

New year, new price increases at Rolex for this 2023. The brand is once again adjusting the prices of its watches after two increases in 2022. In this article you will find the Italian prices updated on January 1st 2023, focusing on the most requested references of Rolex house, in particular on the Professional models. ROLEX COSMOGRAPH DAYTONA Presented in 2013, on the occasion [...]

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