To mark the sixtieth anniversary of the TAG Heuer Carrera, TAG Heuer designers and watchmakers have reworked and improved its shape, preparing it for its seventh decade of service. The case is topped by a sapphire crystal similar in shape to the domed hesalite crystals found on Heuer Carrera models from the XNUMXs, only the glass has now been reworked [...]
TAG Heuer's second Italian boutique opens in the heart of Roman luxury shopping, in via dei Condotti. After opening in Venice in 2012, TAG Heuer strengthens its presence in the Italian cities of greatest international appeal. Rome, yesterday 14 September 2022, the Swiss watchmaking Maison TAG Heuer officially inaugurates its second Italian boutique, in the heart of the [...]
The Swiss luxury watch brand has announced a collaboration with Netflix for the new film by Joe and Anthony Russo, The Gray Man. The main performer is Ryan Gosling, TAG Heuer brand ambassador and face of the iconic TAG Heuer Carrera. In this international spy thriller we will see him in the role of secret agent Sierra Six, a character who embodies [...]
On the occasion of Watch & Wonders2022, Tag Heuer amazes everyone with the introduction of the Carrera Plasma, reinterpreting the concept introduced by TAG HEUR of watch / jewel in an innovative way. The basis of this new concept is the "workhorse" of TAG HEUER, the Carrera, a watch that manages to combine sportiness and elegance but, in this new guise, enriched with diamonds created in [...]
TAG Heuer announces its return to the Only Watch charity auction with the TAG Heuer Only Watch Carbon Monaco, a unique, high-end piece made entirely of carbon and finished by hand. The watch will be auctioned at Only Watch 2021, the biennial charity watch auction, which will be held this year in Geneva on November 6. "Only Watch has become one of the highlights of the [...]
Phillip's New York, Saturday 12 December 2020 “RACING PULSE” auction - Steve McQueen's Tah Heuer Monaco was auctioned for a record $ 2.208.000, over 1.800.000 EURO. The Heuer timepiece becomes the brand's most expensive watch ever sold! The Monaco Heuer worn by Steve McQueen in the film "The 24 Hours of Le Mans" given by the actor to his personal mechanic Haig Alltounian [...]
Formula 1, Formula E, Indy 500, classic cars. A motoring vocation that transcends disciplines, from avant-garde to vintage, a passion that has driven the Swiss chronograph and sports watch brand since its foundation. From the electrocution of Jack Heuer for the Carrera Panamericana Mexico was born in 1963 the series of racing sports chronographs par excellence: TAG Heuer Carrera. This year, the [...]
The Swiss brand of prestigious sports watches and chronographs presents a special new interpretation of its connected watch dedicated to golf: the TAG Heuer Connected Golf Edition, powered by the TAG Heuer Golf app, a watch that combines the elegance of golf and the unparalleled functionality of the app developed internally by TAG Heuer for an [...]
The LVMH group had the pleasure of announcing in the past few days, the appointment of Frédéric Arnault as CEO of TAG Heuer starting from 1 July. His position at the helm of the company will see him play a role of supporting innovation and accelerating the development of TAG Heuer, as already on the occasion of the successful launch of the latest Connected watch, after having said [...]